International Journal of Marketing Studies

Articles from Vol. 6, No. 3, June

All Consumers Are Same for the Effect of Brand Citizenship Behaviors?: The Role of Nationality
AbstractManaging brand related attitudes and behaviors of customer contact employees has gained importance for airline services recently. However, there is still need for further understanding of employees' brand related behaviors and their effect on...
Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach
AbstractGlobalization has resulted in the proliferation of foreign goods worldwide, thus saturating consumer markets with substitutable products and increasing the competitive landscape for marketers. This study attempts to provide an empirically testable,...
Big Five Personality Traits and Brand Evangelism
AbstractThe objective of the study is to understand the relationships between each of the Big Five Personality Traits and the concept of brand evangelism. The hypotheses tested are whether brand evangelism relates to each of the Big 5 Personality Traits...
Chinese-Inspired Products: Value-Attitude-Behavior
AbstractThis study employed a value-attitude-behavior model to investigate whether global and domain-specific values affect US consumers' attitude and their behaviors toward a Chinese-Inspired Product, with the perceived level of cultural design influence...
Consumers' Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
AbstractFashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest drivers to influence and motivate...
Determining and Prioritizing Factors Affecting Customers Attraction of Medical Tourism from the Perspective of Arabic Countries (Case Study: Iran-Mashhad Razavi Hospital)
AbstractToday, combination of medicine and tourism has turned into a new form of industry called health tourism. Health tourism industry has experienced a dramatic growth over the last decade. This industry is an opportunity for hospitals to extend their...
Determining the Self-Service Technology Adoption in Saudi Arabia: A Multi-Industry Approach
AbstractThis study investigates the adoption of self-service technologies (SST) among consumers in Saudi Arabia using the multi-industry approach. Unlike the majority of previous studies which either focuses on a specific industry or a specific SST,...
Female Bareness in Print Advertisements: Do Religiosity and Gender Matter?
AbstractThis paper studies Tunisian respondents' reactions to female bareness according to their gender and their level of religiosity. The purpose of the study is to construct a model describing the effect of the provocation, through female bareness,...
How Do Consumers Consume Fashion Online? A Practice-Theoretical Inquiry
AbstractFashion is a major part of online consumer culture. In addition to shopping, consumers engage in diverse practices related to fashion consumption. The purpose of this paper is to identify and analyze consumers' online fashion consumption practices....
Investigating the Marketing Channels of Agricultural Crops in West Azerbaijan Province, Iran
AbstractMarketing is an amazing science nowadays. Marketing methods especially in third world countries must be developed until can Compete with other strong countries to achieve food security and food safety. Based on the statistics, 31.54 percent of...
The Effect of Corporate Social Responsibility on Brand Building
AbstractThe objective of this research has been to find out the effect Corporate Social Responsibility (CSR) would have on the building of future brands in an organisation. Some beneficiary communities were segmented into focus groups for discussions...
The Impact of Jordanian Shopping Malls' Physical Surrounding on Consumer Buying Behavior: Field Study
AbstractPurpose-The purpose of this research is to investigate the physical surrounding and its elements such as ambient conditions, design factors, and social factors in Jordanian shopping malls and also its affect on consumer buying behavior to attract...
The Impact of Organizational Commitment as a Mediator Variable on the Relationship between the Internal Marketing and Internal Service Quality: An Empirical Study of Five Star Hotels in Amman
AbstractThis study aimed to identify the relationship between internal marketing and internal service quality, also this study came to identify the mediating role of organizational commitment in the relationship between internal marketing and internal...
The Role of Marketing Knowledge Management in Achieving Competitive Advantage: A Field Study on Amman's Hotels
AbstractKnowledge management became one of the most important and modern topics in the present day, and it also became a basis which we depend upon it in concentration efforts of multilateral perspectives and different interests, especially those who...
The Z-Effect: Why Good Is Good, but Better Is Better
AbstractMost preference construction research studies the response mode of choice. While such research is important, relatively little preference construction research has addressed the implications of constructing willingness to pay. Understanding willingness...
Tourist Preferences and Cost Efficiency of International Tourist Hotels in Taiwan
AbstractThis paper analyzes the effects of tourist nationality sources on international tourist hotels' (ITHs) cost efficiency in Taiwan and the factors affecting a tourist's choice of a hotel. The data envelopment analysis (DEA) approach is used to...
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