International Journal of Marketing Studies

Articles from Vol. 6, No. 4, August

A Model for Optimally Promoting Application Diffusion on Facebook
AbstractFacebook, the leading social networking site, has opened its platform to developers and allow them to publish applications. Subsequently, numerous Facebook applications of various types were designed and deployed. Despite a huge portion of applications...
A Study of the Marketing Mindset: Undergraduate Student Choice of Marketing Major in a Business-Biased Public University in Ghana
AbstractMotivations for undergraduate student choice of marketing major have critical strategic human resource planning and long-term career satisfaction importance. Yet few studies have been devoted to it. Based on four hypotheses, this study examined...
Branding Goals and Strategies at International Auto Shows
AbstractThis study investigates the branding goals and strategies of four globally renowned car companies at the 2013 edition of the Geneva Motor Show. The study collected and analyzed data on the branding activities of the four companies from a variety...
Consumers' Purchase Intentions of Shoes: Theory of Planned Behavior and Desired Attributes
AbstractNowadays, females viewed shoes are not considered just footwear to protect and comfort foot, but a fashion product for decoration and express self-image. The total annual sale of shoes is NT$ 60 billion in which female shoes accounted for about...
Culture and Consumer Behavior-A Study of Trinidad & Tobago and Jamaica
AbstractThis study examines the impact of culture on consumer behavior in two Caribbean countries namely Trinidad & Tobago, and Jamaica. A set of hypotheses are developed to understand the impact of culture on consumer behavior. Data is collected...
Distribution Intensity, Advertising, Monetary Promotion, and Customer-Based Brand Equity: An Applied Study in Egypt
AbstractBrand equity is so essential issue to be considered by manufacturers and retailers as well, that is to manage the brand rationally. The aim of the current research is to support managers in terms of determining the expected influence of marketing...
Effects of Servicescape, Waiting Motivation and Conformity on Time Perception and Behavioral Intentions
AbstractThe purpose of this study is to explore the associations that potentially impact time perception of waiting customers. Using the constructs of servicescape, motivation, and conformity, the current study tries to figure out the definite causal...
Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?
AbstractThis study builds from LeClerc et al.'s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research is to examine consumers'...
Investigating the Role of Self Confidence and Self-Image Proportion in Consumer Behavior
AbstractThis research was conducted in 2013, to explore the role of self-confidence and self-image congruence in consumer behavior, among house hold appliances consumers of Refah chain stores, inIsfahan city.This study used a field-survey research method,...
Product Evaluation Attributes and Consumer Product Trust of Branded and Generic Drugs: A Comparative Study of the United States and Kenya
AbstractA focus on understanding the attributes that impact product evaluation is important in developing effective marketing strategies of branded and generic drugs. This Quantitative cross-cultural study examines whether a relationship exists between...
Relationship between Service Quality and Customer Satisfaction in Hypermarkets of Saudi Arabia
AbstractThe objective of this study is to determine the perception of retail service quality and its relationship with satisfaction for customers of hypermarkets in the Kingdom of Saudi Arabia (KSA). Data was collected through self-administered questionnaires...
Sustainable Consumption in Finland-The Phenomenon, Consumer Profiles, and Future Scenarios
AbstractThis research introduces eight different types of sustainable consumers and their future scenarios. We profiled consumers from the angles of intrinsic and extrinsic motivation and egoistic and altruistic motivation. We applied the Structure of...
The Effect of Territorial Marketing on City Image Valuation: An Exploratory Study in Algeria
AbstractThis study aimed to determine the level of the valuation of the image and identity of Batna as historic, traditional, revolutionary city, with specific natural and cultural skills. The study also sought to identify the impact of marketing on...
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