International Journal of Marketing Studies

Articles from Vol. 7, No. 1, February

Adaptive Hybrid Methods for Choice-Based Conjoint Analysis: A Comparative Study
AbstractAdaptive choice-based conjoint analysis (ACBC) and hybrid individualized two-level choice-based conjoint analysis (HIT-CBC) were developed to improve standard choice-based conjoint analysis through additional interviewing techniques. Both methods...
An Exploratory Investigation of Consumers' Perceptions of the Risks of Online Shopping in Jordan
AbstractPurpose: The current research seeks to identify the most relevant dimensions of risk perceived by online shopping customers in Jordan, by identifying risk dimensions cited in the literature and testing empirically their relative importance to...
Brand Name, Sales Promotion and Consumers' Online Purchase Intention for Cell-Phone Brands
AbstractAlthough "Internet" has become a wide channel for commercial transactions, yet most people have different concerns in trading through this media, especially within developing countries. This research seeks to examine the final impact of brand...
Chocolate, Colour and Consideration: An Exploratory Study of Consumer Response to Packaging Variation in the South African Confectionery Sector
AbstractColor has become increasingly influential as marketers seek to unlock the potential this factor has on behavioural decisions, in part due to colour being the first product attribute a consumer's brain registers when looking at a product. However,...
Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type
AbstractThis study examines the impact of relationship characteristics existing between buyers and other members of a retail purchasing network. The number of ties and the strength of the ties buyers maintain with others in the network are examined to...
Influences of Country-of-Origin on Perceived Quality & Value According to Saudi Consumers of Vehicles
AbstractThe purpose of this research is to investigate the effect of Country-Of-Origin on perceived quality & perceived value. The hypotheses of this research cover four main cores. First, explore the significance influences of some variables on...
Measuring Customer Based Beverage Brand Equity: Investigating the Relationship between Perceived Quality, Brand Awareness, Brand Image, and Brand Loyalty
AbstractThis study examined the antecedents of brand equity such as, brand awareness, perceived quality and the mediating role of a brand Image on brand loyalty. Total number of (n = 150) questionnaires were distributed among the consumers living in...
Multinational Fast Food Chains' "Global Think, Local Act Strategy" and Consumer Preferences in Turkey
AbstractIn global competitive environment, to move one step forward fast-food companies turn to different methods of international marketing. Foremost among these international marketing methods is "Think global, act local". There are lots of differences...
Relooking Antecedents to Consumer Dissatisfaction through the Virtual Cosmos
AbstractThe purpose of this paper is to identify antecedents contributing to consumer dissatisfaction in a virtual setting. The purpose is not to contravene existing work but rather extend the existing work on consumer dissatisfaction to virtual setting....
Taking or Not Taking a Class: Students' Perceived Physiognomies Associated with Syllabi
AbstractThis paper has tried to reconcile and synthesize the existing literature on course syllabi and create an interconnected and cohesive conceptual framework capable of bringing together the findings of previous conceptualization. The spin-off objectives...
The Benefits and Values of Green Lifestyle Consumers
AbstractGovernments have been educating and encouraging their citizens to take part in green lifestyles, which essentially involve becoming "green citizens" through purchasing green products. This study aims to explore the "green lifestyle" that has...
The Effect of Internal Marketing on Organizational Citizenship Behavior an Applicable Study on the University of Jordan Employees
AbstractA tremendous shifting of businesses at the present time forced organizations to live in a dynamic, ambiguous, and changeable environment. Due to these challenges, organizations need to apply the new marketing orientation that enhance businesses;...
The Effect of Using Pay per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-Marketing Companies in Jordan
AbstractThe study aims to explore the influence of one dimension of Search Engines which is Pay per click advertisements (PPC) on attracting customers and online advertisements effectiveness. Quantitative research analysis approach was used in collecting...
The Impact of Perceived E-WOM on Purchase Intention: The Mediating Role of Corporate Image
AbstractThe main objective of this research is to examine the impact of perceived electronic word of mouth (eWOM) on purchase intention; by taking the corporate image as mediating variable. This research adopted the customers' views; secondary schools...
The Influence of Parental Concern on Food Companies' Marketing Strategies
AbstractConsumer socialization has been investigated in the literature of various fields, including consumer behavior, marketing strategy, advertising, law, child education, medicine, and nutrition. While the importance of consumer socialization in the...
The Role of Internal Environment in Jordanian Ministry of Health in Migration of Specialist Doctors
AbstractThe aim of this study was to determine the role of internal environment in Jordanian ministry of health in migration of specialist doctors. In order to achieve this goal, a questionnaire was designed. It consists of (30) thirty clauses reflect...
Web Marketing of Islamic Banks in Malaysia Can Website Help in Reducing Negative Perception about Islamic Banks?
AbstractSince the development of Islamic banking, negative concerns prevail because of low customer awareness and understanding of Islamic banking and its financing methods. Trust and credibility factor for Islamic products are low. Operational concerns...
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