International Journal of Marketing Studies

Articles from Vol. 7, No. 3, June

A Good Quality Service Provision in the Network Service in Ghana: A Case Study of MTN Ghana
AbstractThis study tries to investigate if MTN Ghana provides good quality service and to establish the factors that determine the service quality of mobile telecommunication as perceived by MTN customers in Ghana.The study used both primary and secondary...
Applications of Planned Behavior Theory (TPB) in Jordanian Tourism
AbstractThis study tested the sufficiency and application of the Theory of Planned Behavior (TPB) in tourism of Jordan by examining the antecedents of revisit intention/actual visit behavior, and the mediating effect of revisit intention in the relationship...
Brand the Pricing: Critical Critique
AbstractBrand pricing decision models and established theories in the marketing and econometrics focus typically on assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace planning. The significance of...
Competitive Benchmarking Adoption Issues in the Hotel Sector in Petra, Jordan
AbstractThe study's aim was to understand the level of benchmarking adoption, its objectives and limitation among the hotel sector in Petra, Jordan. Through twelve semi-structured interviews with the hotel owners and managers, the study concluded that...
Critical Success Factors for Leading Hotel Brands in Asia: A Case Study of Banyan Tree
AbstractThis study examines the critical success factors for Banyan Tree hotels which is a brand of Asian origin. Strategic choices, quality product, human resource management and Asianess are identified as four critical factors from three data sources-site...
Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers
AbstractReligious travel has grown consistently with the growth of the tourism industry worldwide. However, some of the religious based tourism particularly pilgrimage tourism such as Umrah received little attention in the literature although there are...
Developments in Promotion Strategies: Review on Psychological Streams of Consumers
AbstractTheoretical decision-making models and theories in context to promotions at both brand and product level have focused and studied on several thought-provoking research explorations with three steams of research in promotion strategies. Researchers...
Evaluating the Quality of Hospitality and Tourism Education in Vocational Institute in China
AbstractThis paper examines the quality of the hospitality and tourism programs delivered by vocational institute in China in terms of six dimensions, i.e. curriculum and instruction, faculty, strategic planning, administrative management, student achievement...
Evolution of Service Products on Travel Sites and the Effect of That on Traffic: A Longitudinal Study
AbstractThe Internet has started a process of change in the travel product buying habits of both leisure and business customers. The Internet has allowed people to access travel information with minimum inconvenience. In addition it gave the possibility...
Game of Skill or Game of Luck? Motivations for Gambling
AbstractThe paper analyses the differences in gambling motivations of skill and luck gamblers based on the answers to a questionnaire distributed to students from the University of Pisa (Italy). We find that the probability of playing skill rather than...
Marketing Jordan as a Regional Medical Service Center (View Point of Employee)
AbstractThe author has conducted the study on the reality of medical sector in Jordan within title "The availability to marketing Jordan as regional medical care service center". As researcher I applied the study on Jordanian medical sector for knowing...
Market Orientation and the Performance of Small and Medium-Sized Manufacturing Enterprises in the Accra Metropolis
AbstractThe importance of small and medium-sized manufacturing enterprises as an engine of economic growth has been widely recognized. However, despite their invaluable contribution in the Ghanaian economy, their performance has not been impressive due...
Research on the Community Participation Strategy of Luoshijiang Wetland Ecotourism
AbstractWetland ecotourism is a sustainable traveling form, and community participation is an important part of the development of wetland ecotourism. This study is based on detailed analysis on the current ecotourism participation situation in Luoshijiang...
The Effect of Self-Congruency on Customer Behavior and Involvement
AbstractExtending the personality of human being to the commercial brands is the subject that researchers have focused on the recent decades. On the other hands Self-congruity is the subject that can have major role in creating brand loyalty. The purpose...
The Impact of Internal Marketing on the Mental Image of the Tourism Program
AbstractThis study aimed to identify the effect of internal marketing applications on the mental image of tourism programs in Jordan from a standpoint of directors of the travel and tourism offices. The study adopted the survey method by questionnaire...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.