International Journal of Marketing Studies

Articles from Vol. 7, No. 5, October

An Analysis of Cultural Differences Effect on Tourist Behaviors in Macau
AbstractGaming industry is the pillar of Macao's economy. The content of the gaming industry has become more extended and dynamic due to Mainland China policies and strategies of Macao government in tourism industry. As a leisure tourism destination...
Factors Affecting the Competitive Advantage for the Marketing of Educational Services in Jordanian Universities: Case of Zarqa University
AbstractThe study aims at determining the competitive advantage impact on marketing Jordanian universities based on the different dimensions of the study (Gender, level of the student, specialization, methods of payment of university fees, and nationality)....
Investigation of Hong Kong Customers' Preference in Searching for Tourism Products Online
AbstractAirlines and hotels focus on their direct-to-customer distribution through their websites. The inter-connectivity and inter-operability between hotels and airlines are major tools used by customers to connect with tourism organizations. An effective...
Is Consumer Self-Confidence Intervenes the Relationship between Shopping Motives and Search for Dress Information?
AbstractThe main purpose of this study is to examine the relative influence of utilitarian, recreational, and socialization motives on Jordanian young consumers search for dress information using self-confidence as an intervention variable. Based on...
Location Based Marketing: A Promising Marketing in Sri Lanka
AbstractIn the modern world, many organizations are turning into ground-breaking digital media technologies in order to develop their marketing communication channels, extend effectiveness, and reorganize extra mobile marketing strengths in to the marketing...
Marketing Challenges of Satisfying Consumers Changing Expectations and Preferences in a Competitive Market
AbstractIn a prevalent business environment which is highly competitive, firms pay more attention to the needs of customers and offer them quality products to satisfy their ever-rising expectations. Marketers often face challenges from a rapidly changing...
Relationship Maintenance on Social Media: An Examination of Personified Brand Characters' Twitter Accounts
AbstractThe interactive nature of social media provides marketers with better opportunities to have direct conversations with consumers. It thus calls for more strategic management of consumer-brand relationship on social media. The current study focuses...
Sensory and Hedonic Evaluation in Response to Food-Cue Exposure: The Case of Juicing Demonstration of Fresh Oranges
AbstractThis study evaluated whether observing the orange squeezing (juicing) process can influence consumers' sensory evaluations and hedonics of different forms of orange juice. The juicing process delivers cognitive (freshness) and physical (olfactory/visual)...
Service Gaps of a Banking System: A Case Study on Basic Bank
AbstractFinancial liberalization has led to intense competitive pressures and private banks dealing in retail banking are consequently directing their strategies towards increasing service quality level which fosters customer satisfaction and loyalty...
The Comparative Analysis of C2B and B2C
AbstractIn the era of Internet+, electric business model has become the key to the success of e-commerce enterprises. B2C model has produced many well-known electrical business empires, such as Yahoo, Ebay, Amazon, and so on. At the same time, because...
The Effect of Attitude, Dimensions of Subjective Norm, and Perceived Behavior Control, on the Intention to Purchase Real Estate in Saudi Arabia
Abstract Factors affecting the real estate market are very crucial and of utmost importance worldwide. In previous behavioral research conducted by Al-Nahdi (2014, 2015), Al-Nahdi and Abu Hassan (2014, 2015) and Al-Nahdi et al. (2014, 2015) it was found...
The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: The Case of Jordanian Insurance Companies
AbstractThis study aims at diagnosing services marketing mix dimensions and their effects on attracting customers and retaining them. The questionnaire was distributed to 150 customers from 15 different companies; 107 questionnaires were returned and...
The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention
AbstractThis study analyzes relationships between corporate social responsibility, consumer-company identification, brand prestige, and purchase intention. A self-report survey yields data for 252 college students. After confirming reliability and validity...
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