Global Business and Management Research: An International Journal

Provides a platform for debate among diverse academic and practitioner communities who address a broad area of business and management issues across the globe.

Articles from Vol. 2, No. 4, October

Consumerism and Hyperconsumerism in the Romanian Society
Introduction A long period of time consumption has been ignored and excluded as a subject of study or interest: "the history of consumption has no history, no community of scholars, no tradition of scholarship" (McCracken, 1987, p. 139), but nowadays...
ISO 9000 Implementation in Indian Manufacturing Organizations
Introduction The world has witnessed the growth of quality management systems standards such as ISO 9000 where by the end of year 2005, 776608 number of certifications awarded by 161 countries worldwide (ISO survey 2005) and emergence of Total Quality...
Labor Productivity of Greek Manufacturing Industries
Introduction There is a variety of productivity measures. The choice between them relies on the purpose of productivity measurement and, in many cases, on the availability of data. Generally, productivity estimates can be classified as single factor...
Physiological Emotions and Entrepreneurial Decisions
Introduction In order to create a new venture the opportunity has to be discovered and the entrepreneur has to make a choice whether to exploit it or not (Shane and Venkatraman, 2000). While entrepreneurial processes begin with intent to start a...
The Malaysian Consumer and the Environment: Purchase Behavior
Introduction The issue of eco-consciousness among customers is said to be a major concern for marketers. Although many environmentally friendly products with green attributes have been introduced in the markets, consumers have not changed their...
Twitter: A Viable Marketing Tool for SMEs?
Introduction 2009 was the year when 800million monthly visitors thought "life wasn't worth living unless it was documented on Facebook and Twitter" (Clark, 2009, p.6; The Economist, 2010). Easy-to-use technologies and sensible privacy control settings...
Understanding and Interpreting the Relationship between Human and Corporate Identity: An Empirical Study
Introduction In the 1950's the thought of an analogy between company image and human personality was born. Early proponents such as Newman (1953) who wrote "There is nothing strange in the idea of a social institution which has individuality separate...
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