The Journalism Educator

Focuses on learning and teaching, curriculum, educational leadership, and related exploration of higher education in relation to journalism. Articles draw from theoretical approaches and methodological perspectives and provides new questions, evidence and educational practices.

Articles from Vol. 49, No. 2, Summer

A Case for Graduate Programs for Television News Directors
From a pragmatic viewpoint, colleges and universities offer degrees because of a perceived market of students with different needs to enroll in their programs. When enrollment declines the business of higher education may employ the same response other...
An Examination of Advertising at the Master's Level
Advertising education has been discussed by numerous scholars and practitioners. Most have examined it at the undergraduate level. However, in 1963, in a speech to members of the American Academy of Advertising, Vernon Fryburger discussed the graduate...
A Survey of Master's Programs Documents Diversity
Sixty years after the first university undergraduate course in journalism was offered at Cornell in the mid-1870's, Columbia University pioneered the first exclusively graduate program in journalism.From that first program in 1935 at Columbia, graduate...
Audio -- May It Please the Court: Live Recordings of the Supreme Court in Session Edited by Peter Irons and Stephanie Guitton
Over the years, many Americans have been anxious to hear the oral arguments leading to such landmark cases of the U.S. Supreme Court as Roe v. Wade (1973) and Gideon v. Wainwright (1963). May It Please the Court: Live Recordings of the Supreme Court...
Books -- Advertising Campaign Planning by Jim Avery
This is another in a series from The Copy Workshop, a publisher specializing in "professional strength" books about marketing and advertising. Its desktop-published books are designed and edited by advertising professionals and are published for use...
Books -- Free Press V. Fair Trial, Supreme Court Decisions since 1807 by Douglas S. Campbell
There is no lack of books, law review articles, and textbook chapters on the conflict between a free press and a fair trial. However, author Douglas S. Campbell has taken a different approach in his historical survey of 30 major U.S. Supreme Court cases...
Books -- Good News: Social Ethics and the Press by Clifford G. Christians, John P. Ferre and Mark P. Fackler
Christians, Ferre, and Fackler are no strangers to the topic of media ethics. Their previous works have contributed much to the field. Good News: Social Ethics and the Press represents their attempt at developing a normative system of social ethics for...
Books -- Investigative Reporting for Print and Broadcast by William Gaines
William Gaines won a Pulitzer Prize for his investigative reporting. He ought to win one now for his book exposing how investigative reporting is done.But they don't give Pulitzers for journalism texts--not even for standouts like Gaines' Investigative...
Books -- Pluralizing Journalism Education: A Multicultural Handbook Edited by Carolyn Martindale
In a recent review of Murray and Ferri's Teaching Mass Communication: A Guide to Better Instruction in the spring 1993 issue of Journalism Educator, Jane D. Brown gives high marks to the book but laments the lack of discussion on the role of women and...
Books -- Ruthless Criticism: New Perspectives in U.S. Communications History Edited by William S. Solomon and Robert W. McChesney
One of the more problematic and interesting difficulties with all communications history is the systemically anti-historical nature of journalism itself. The craft of history, for example, typically requires its practitioners to start with a premise:...
Books -- the Significance of the Media in American History by James D. Startt and William David Sloan
What impact have the media had on the concept of popular sovereignty in America? How have the media forever impacted our lives through popular culture? How have newspaper publishers influenced community development?These are just three of 16 controversial...
Merging Advertising and PR: Integrated Marketing Communications
Integrated marketing communications (IMC), also known as integrated communications: advertising and public relations (ICAP)--the merger of all communication functions under a single organizational unit-is one of the most debated and controversial topics...
On Defining the Nature of Graduate Education
A panel on administering graduate programs at the 1993 Association for Education in Journalism and Mass Communication convention brought together about 20 directors of graduate programs.(1) The purpose of the panel was to examine issues relevant to professionally...
Reconstructing the Curriculum for Service to the Nation
Just as the proponents of the devaluation of professional undergraduate journalism training are successfully diminishing the scope and status of practitioner training, the university is moving toward a reaffirmation of service as the mission of higher...
Seeking a Theoretical Framework for Master's Program in the 1990s
Hundreds of studies have been devoted to undergraduate education in journalism and mass communication but scant attention has been paid to the master's programs (Ryan, 1980). The few scholarly articles on graduate education have focused on case studies...
Teaching Journalistic Style with the AP Stylebook
Journalists approach these style questions with varying degrees of passion. Some don't really think it's important. Some agree that basically there should be uniformity for reading ease if nothing else. Still others are prepared to duel over a wayward...
The Need for Quantitative Research in Master's Degree Programs
A few decades ago, journalists researched by interviewing people and checking clippings in the morgue. Today, journalists also use computer databases, quantitative methods and scientific studies. Not only have some journalists learned to "crunch numbers,"...
When Faculty Members Learn What Students Already Know
In a field which worships at the altar of professional experience and newsroom seniority, there's a truism we tend to forget: you can learn from your students. A Journalism 101 honors seminar held last spring at the University of Maryland, College Park,...