European Research Studies

European Research Studies publishes articles on the economic and financial sectors in Europe.

Articles from Vol. 16, No. 4, October

Export Potential of SMEs and Euro Adoption in the Czech Republic
1. Introduction The Czech Republic is currently one of the "Members States with a derogation" relating to the euro adoption. Each member state may, at its discretion, set the euro area accession date. What have the official visions relating to the...
Financial Management in SMEs
1. Introduction Many people who start to run a business do not engage themselves in financial matters. The reason may be because they do not have enough knowledge or interest in recording transactions, preparation and analysis of financial statements...
Innovation Management and Controlling in SMEs
1. Introduction Innovation management is based on the innovation business strategy that must respect the business strategy, meaning the company's long-term missions, visions and targets. The core of the innovation management is a systematic approach...
Leaders Management and Personnel Controlling in SMEs
1. Introduction This article focuses mainly on personnel controlling aiming to monitor and evaluate the company's short-term and long-term targets directly related to human resources management. Human resources management is essential to the success...
Management of Receivables in SMEs in the Czech Republic
1. Introduction Small and medium business is a specific and most important area of every national economy. Management of small and medium enterprises in comparison with the large companies shows specific features that arise from the nature, characteristics...
Marketing and Marketing Communication in SMEs
1. Introduction The marketing behaviour of businesses--as shown in the number of research studies looking into their commercial activities--depends on many internal and external factors. So it is desirable to examine, analyse and assess these factors...
New Trends of Management of European SMEs: The M-C Model
1. Introduction The M-C model is based on the fact that the basic management processes of small and medium-sized companies must be designed in two interconnected areas management and controlling. Management is perceived as plans, targets, researches,...
Quality Management as a Part of CRM
1. Introduction The aim of most companies is to provide products that meet the requirements of customers. The staff including management should always try to attain the highest quality. Quality management is always based on customers' needs and...
Sales Management and Sales Communication of SMEs
1. Introduction In small and medium-size businesses it is often very difficult to distinguish the boundaries between marketing management and sales management. In many cases marketing and sales form one department that prepares sales and marketing...
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