Business Case Journal

The Business Case Journal was established by the Society for Case Research to publish cases and research related to case writing or teaching with cases.

Articles from Vol. 23, No. 2, Summer

I Deserve an 'A': A Professor's Dilemma
Introduction "No good deed goes unpunished," thought Dr. Bethany Locasta as she walked to the Dean's office on the other side of the campus. The miserable March morning, with the landscape obscured by heavy, blowing snow further dampened her spirits....
It's a Bond ... It's Solar Energy ... It's a Rental Property ... or, All of the Above?
Introduction "The time bomb is ticking," referring to the fall in bond prices that will accompany rising interest rates, "The Risk of Ultralow Yields, January 28, 2013. Mike Atherton looked at the latest rates for municipal bonds at year end...
Perry Pallet: Pursuing Sustainability
Disclaimer: This case was prepared by the authors and is intended to be used as a basis for class discussion. The views presented here are those of the case authors based on their professional judgment and do not necessarily reflect the views of the...
Scaling Up a Small Technology Firm: Business Model Innovation at HaylioMed
Mike Kramer, the CEO of HaylioMed, had led his small technology firm for over a decade. With its complex enterprise software solution and range of professional services, HaylioMed was one of the two leading companies in 2014 which successfully served...
The Dog Bite
George Callahan, the current president of River Region Animal League (RRAL), fumed. A dog had been returned because it bit its new owner's hand that required microsurgery to repair the tendons and nerves. Marge Lewis, the vice-president of RRAL, had...
Two-a-Day: A Choice of Target Market Selection of Apple Export Business
Prior to 2008, Two-a-Day and other apple growers in South Africa had been successful in exporting their fruit to the EU and UK at healthy profits. But with the global recession, market share and profitability continued to diminish leaving these businesses...
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