Journal of Case Studies

Journal of Case Studies was established by the Society for Case Research to provide a continual flow of effective up-to-date cases to promote excellence in case teaching.

Articles from Vol. 36, No. 2, November

A Tree Dies and a Pub Suffers
Jim Foster scanned the arborist's report for a second time, just to make sure he hadn't missed anything. However, the report was conclusive; the tree had declined to the point that it would not survive another year, and would have to be removed. Foster,...
dusitD2 Hotel Constance Pasadena
The case provides an overview of the boutique niche in the hotel industry, a review of franchise agreements, and an explanation of the performance metrics used in the industry. It describes the hotel's operations and the major marketing actions. Learning...
dusitD2 Hotel Constance Pasadena
This case was prepared by the authors and is intended to be used as a basis for class discussion. The views represented here are those of the authors and do not necessarily reflect the views of the Society for Case Research. The views are based on...
Forum Credit Union: Implementing a First-Time Home Buyer Program
Introduction Andy Mattingly, Chief Operating Officer at Forum Credit Union in Indianapolis, Indiana put down one of a number of studies Forum had on credit unions' potential marketing strategies of mortgage services to first time home buyers (FTHB)....
General Motors: The Ignition Switch from Hell
Learning Objectives 1. To illustrate the consequences of a dysfunctional decision-making corporate culture. 2. To raise awareness of short-, medium-, and long-term consequences of ethical lapses. 3. To highlight corporate responsibilities to stakeholders....
General Motors: The Ignition Switch from Hell
Background Since incorporation in 1908, General Motors Corporation (GM) had developed iconic cars on US highways including the Cadillac, Corvette, El Camino, Malibu, and Camaro. Over the years, GM along with the automobile industry had overcome...
If You Can't Take the Heat, Get out of the Kitchen: Calculating the Costs of a Fire at Southern Hospitality Inn
Introduction Mike Wilson closed his eyes and leaned back in his chair. He needed to settle his mind before he started tackling the calculations for the cost analysis he would be submitting to the insurance adjuster. Mike was an accountant for Bob...
Managing Innovation without Managers: Valve Corp
Learning Outcomes In completing this assignment, students should be able to: 1. Classify Valve's structure as an organic organizational form as opposed to a mechanistic form and discuss why organic organizational forms are rare. 2. Identify the personality...
Managing Innovation without Managers: Valve Corp
Introduction Imagine that you founded a technology company and had early success with critically acclaimed products. However, you realized that past performance does not guarantee future success. How would you go about establishing a culture within...
Northflow Solutions, Inc.: Using ABC to Create a New Pricing Model
Introduction As Ben returned to his desk, his mind was racing with thoughts from his meeting just minutes ago with his direct supervisor, Monica. Ben had only been working in public accounting for a year, and most of his assignments during that...
Robin's Risky Re-Do: A Services Marketing Challenge
Introduction The clock struck 10 p.m. as Robin Michele Beemer sat alone in her hair salon. Her last client of the day had just left and she was exhausted. Her tired thoughts turned again to her major concern, what was she going to do with her business?...
Scooterino: Ride Sharing in Rome
Learning Outcomes In completing this case assignment, students should be able to: 1. Analyze sharing economy, its nature and impact on consumption, environment, etc. 2. Assess how firms in the sharing economy create growth and job creation. 3. Assess...
Scooterino: Ride Sharing in Rome
Introduction Gazing at the congested Roman street outside his office, Oliver Page contemplated the challenges facing his young venture Scooterino, a sharing economy innovation in the scooter ride-sharing space rooted in the need for more efficient...
Sears' Spinoff of Lands' End
Learning Outcomes After completing this case, students should be able to: 1. Describe the justifications for a firm to spin off a business division. 2. Identify how the transfer of value of the newly created firm from the parent firm in a spinoff is...
Sears' Spinoff of Lands' End
Introduction Following several years of declining revenues and profits, in late 2011 Sears Holding Inc. ("Sears") began to hive off its business divisions. As part of its series of divestitures Sears announced its intention to spin off one of its...
The Charlotte Hornets: Resurrecting a Brand - Rescuing a Franchise
Introduction When the Charlotte Hornets franchise began play in 1988, the National Basketball Association (NBA) team enjoyed widespread adoration among fans in the Charlotte community. When the Hornets left Charlotte in 2002, fans seemed largely...
Time to Say Goodbye
In the words of Geoffrey Chaucer, "All Good Things Must Come to an End." Chaucer is credited with the original use of this idiom in his poem, Troilus and Criseyde, which was published in the 1300s. Although his poem is about a tragic tale of two lovers...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.