Advances in Management

Articles from Vol. 8, No. 3, March

Case Study: A Study of Sales Promotion Mix on Customer Satisfaction with Reference to Shopping Malls in Indore City
IntroductionMarketing is a very creative, dynamic, challenging and exciting topic; its meaning always changes according to time and environment. Marketing itself takes many dimensions in different time period like: goods services, experiences, events...
Case Study: Customers Investment Attitude towards Mediclaim Policies: A Factor Analysis Approach
IntroductionThe imperative feature of Mediclaim is cover for hospitalization and treatment towards accident and prespecified illnesses for a specific sum assured limit. The Mediclaim premium is based on the sum assured. Mediclaim Insurance is a hospitalization...
Case Study: Impact of Merger and Acquisition on Employee Profitability Pre and Post Merger Scenario
IntroductionMerger is a combination of two companies to form a larger company. In banking industry when two banks merger and operate as a single identity, then the operated single bank is termed as Merger7 as it involve a blend of two companies the identity...
Increasing Dominance of F and O Trading in Indian Stock Market with Reference to NSE
AbstractDerivatives are traded for a variety of reasons with hedging against risk in the spot market being the primary motive of investors to enter derivatives market. Other than hedgers, speculators and arbitrageurs also participate actively in derivatives...
The Role of State: High Speed Rail Development in China
AbstractThe rapid development of high speed rail (HSR) represents a feat few countries in the world could accomplish. The explosive growth of the HSR system has reconfigured Chinese geography in profound ways. It has not only propelled China into a leadership...
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