E - Journal of Social & Behavioural Research in Business

Articles from Vol. 6, No. 1, 2015

An Investigation into How Consumer Spending Is Influenced by Atypical Spending in Comparative Reference Groups
IntroductionThis research aims to examine how atypical consumer spending of reference groups affects consumer choices. Will a consumer buy a more expensive car than their current car because they see a subordinate driving a better car or will the buy...
Editorial Volume 6 Issue 1, 2015
This Issue of the journal presents four papers that take diverse perspectives into social and behavioural research. These papers contribute to the pursuit of rigour, robust debate and integrity that the journal aspires to meet.The first paper "An Investigation...
Forensic Marketing and Consumer Behaviour: Admissibility of Evidence
IntroductionLitigation between firms where it is necessary to measure economic loss or damages has given rise to the fields of forensic analysis in the disciplines of economics, concerned with providing evidence of an economic nature, and forensic accounting,...
Look at Me and What I Achieved: Competing Visual Displays of an Institutional Brand
IntroductionThe history of academic regalia dates back to the 12th and 13th centuries with modifications made up until the 19th century when the Intercollegiate Bureau on Academic Costumes established a standard code of academic dress in 1895 that is...
Student Evaluation of Teaching Surveys: Do Students Provide Accurate and Reliable Information?
IntroductionIt is a common practice in Australian universities to conduct a Student Evaluation of Teaching survey and using the student feedback as an instrument for assessing lecturers' performance. Most university lecturers in Australia are evaluated...
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