International Journal of Management and Marketing Research

Articles

Vol. 8, No. 2, 2015

Impact of Ethical Sales Behavior, Quality and Image on Customer Satisfaction and Loyalty: Evidence from Retail Banking in Egypt
INTRODUCTIONIn service industries, differentiation is in many cases a key competitive response. Competing based on price is sometimes a viable option, but there are limits on the extent to which a business may base its competitive edge on price, especially...
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The Influence of Employee Goal Orientations and Employee Self-Efficacy on Perceived Service Quality
ABSTRACTThe purpose of this study is to enhance service quality research by examining whether hotel employees attitudes, motivations and behaviors had an effect on perceived service quality. In the recent years, interests in service marketing and practice...
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The Role of Relationship Investment in Relationship Marketing in Nonprofit Organizations
INTRODUCTIONRelationship marketing includes all marketing activities conducted through the determination, development and management of long-term relationships (Lee at al., 2010). By implementing relationship marketing, both non-profit and profit-organizations...
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Export Inhibitors in the First Stage of the Internationalization Process: Evidence from Mexico
INTRODUCTIONExports offer significant opportunities for growth to SMEs. SMEs can respond to opportunities to expanding its market, or address problems it may face in the domestic market. However, this is an activity that is not being developed by all...
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Industrial Sector Exports in Colombia: Efficient Frontier Analysis
ABSTRACTIn this paper, a comparative analysis is carried out among the industrial sectors in Colombia that have the most employees during 2000-2011. A dynamic simulation is used, and a Data Envelopment Analysis (DEA) is applied in order to obtain an...
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Vol. 8, No. 1, 2015

The Relationship between Personality and Consumer Behavior Buying Patterns within the Automobile Industry
ABSTRACTThe automobile industry is an enormously competitive and complex landscape. Auto dealerships compete to gain new customers, and advertise heavily to retain existing customers for repeat purchases. Differing forms of advertising are used for dealerships...
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A Comparison of User Perceptions and Frequency of Use of Social Media to Use of Social Media
ABSTRACTSocial media has increasingly become a place consumers go to for interpersonal communication, information gathering and sharing, and recreation. Understanding social media user perceptions in relation to how they use social media can benefit...
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Theoretical Drivers of Early Career Success for New Entrants to the Job Market
ABSTRACTThis research proposes a new model of early career success based on both individual characteristics and environmental features. The model contends that individuals discover their unique aptitudes, abilities, and values which in conjunction with...
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Does Winning an Award Affect Investors' Brand Preference and Purchase Intention?
ABSTRACTFranklin Templeton Investments is a global leader in asset management serving clients for over 65 years in over 150 countries and is famous in Taiwan. This research takes Franklin Templeton Investments as an example. We investigate the relationships...
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The Influence of Reference Group Values and Retail Image on Shopping Patronage at Airports
ABSTRACTAirport retailing is a relatively new and unique area of retail research. The development of this sector has been growing with the steady increase of passenger 's and shopping mall type design settings within the airport terminals. As the mix...
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The Relationship between Organizational Justice and Burnout in Professional Life: A Research on Police Officers
ABSTRACTBurnout, also called occupational exhaustion, affects the health and productivity of employees. Burnout is defined as emotional exhaustion and depersonalization and sense of low personal success. Burnout experienced by employees could be effected...
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Evaluation of New Generic Top Level Domains from a Brand and a Trademark Perspective
ABSTRACTThis study explains the positive branding effects and the trademark-related risks of the New Generic Top-Level Domain (NGTLD) program. It can be shown that Associative Network Memory Theory explains why the connection of the brand with a suitable...
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Vol. 7, No. 2, 2014

Technological Exploration and Market Exploitation in Interfirm Alliances
ABSTRACTThis paper empirically examines the dichotomous contribution for innovation, for technological exploration and market exploitation, from alliances. Using a sample from US economy-wide alliances of US Public companies and employing cross-tabulation...
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Service Chain Coordination Using Salvage Manipulation
ABSTRACTThis paper introduces a new coordinating mechanism for a two-echelon service chain with a single service retailer and multiple suppliers. The retailer sells a bundled product with perishable demand to the end customer. Prior to the selling season,...
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All You Can Eat: Behavioral Evidence from Taiwan
ABSTRACTAll-you-can-eat buffet is a popular meal-serving system for people who like to eat a lot and want a wide variety of food. This paper uses the theory of planning behavior to investigate the behavioral intention and overeating behavior of people...
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Patient Loyalty to Healthcare Organizations: Relationship Marketing and Satisfaction
ABSTRACTThis study examined a model of patient loyalty from the perspectives of relationship marketing and patient satisfaction. Data were analyzed in two separate but sequentially related stages using structural equation modeling with partial least...
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Evidence That Travel Product Knowledge Includes Familiarity with Travel Products and Destinations
ABSTRACTPrior product knowledge has been defined either in terms of what people perceive they know about a product or in terms of what knowledge the individual has stored in memory. Product knowledge is intricately linked to involvement. A consumer's...
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Consumers' Awareness on Their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam
ABSTRACTThis study considers Filipino consumers living in two different places and the degree to which they are aware of the eight basic consumer rights and whether there are significant differences in their level of awareness. The eight consumer rights...
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Critical Success Factors for Knowledge Management Implementation in Life Insurance Enterprises
ABSTRACTThis study investigates the critical success factors for knowledge management implementation via empirical surveys among Taiwan's life insurance enterprises using structure equation modeling. We find that individual characteristics, knowledge...
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Vol. 7, No. 1, 2014

Export Market Orientation, Interfirm Communication, Interfirm Cooperation and Export Performance
ABSTRACTThe purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social psychology,...
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Segmenting and Profiling the Cultural Tourism Market for an Island Destination
ABSTRACTCulture is an important part of the tourism "product" and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity...
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Human Capital in Service Innovation Strategy
ABSTRACTThe purpose of this research is to examine a driving force behind innovation - human capital - which we contend is useful in identifying and exploiting opportunities in both goods and services contexts. Traditional predictors of innovation, such...
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The Impact of Enterprise Systems on Small and Medium-Sized Enterprises in the Kingdom of Bahrain
ABSTRACTThe study explored the benefits of Enterprise Resource Planning systems to small and medium enterprises in the Kingdom of Bahrain on improvement in decision-making ability, employee performance monitoring, resource management, cost reductions,...
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Influence of Local Authority Transfer Fund on Service Delivery by Local Government Authorities in Kenya
ABSTRACTThe Local Authorities Transfer Fund (LATF) is an intergovernmental transfer system, supplementing the financing of service delivery within the framework of fisc0al decentralization. LATF's objectives are to improve service delivery, enhance financial...
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Innovation and Internationalization as a Single Strategy of the Firm: A Unification of Theories
ABSTRACTRecently, innovation and internationalization strategies have explained firm success. Some authors argue that innovation settles internationalization while some others point that internationalization settles the firm's innovation level. This...
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Characterization of Informal Cross-Border Traders across Selected Botswana Borders
ABSTRACTThis study was cross-sectional and used the quantitative (survey methods) and qualitative methods (Focus Group Discussion and Key Informant Interviews) to characterize the informal cross-border traders drawn from four major activity border posts...
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Vol. 6, No. 2, 2013

Anti-Human Trafficking Policies and Freedom of the Press: A Cross-Country Study
ABSTRACTHuman trafficking has been called the 'dark side' of globalization. Interpol estimates that human trafficking is now the third largest transnational crime and the number of victims increases with each passing year. In an effort to combat the...
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Service Switching, Word-of-Mouth, and New Provider Search: A Five Country Exploratory Study
ABSTRACTBased on a conceptual framework provided by Keaveney (1995), the current study explores the reasons service customers switch providers and the related post-switching behaviors in five countries. Specifically, we identify statistically significant...
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Factors That Drive Internet Usage among Small and Medium Scale Enterprises: Evidence from Ghana
ABSTRACTThe internet continues to significantly affect the way business is carried out globally. As businesses of all sizes align information communication technology to its processes to achieve operational excellence while reducing cost, using the internet...
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Corporate Philanthropic Disaster Response and Post Performance: Evidence from China
ABSTRACTThis paper examines whether the decision and amount of firm charitable giving in response to catastrophic events are related to firm post-performance, and whether firm ownership type moderates this relationship. Using data on Chinese firms' philanthropic...
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Tourist Perceptions regarding Service at Recreational Parks: Evidence from Quintana Roo, México
ABSTRACTThis research focuses on tourist parks, which have attracted enormous attention for their business potential, as well as their attractiveness to tourists who visit the state of Quintana Roo, offering as they do a variety of products and services...
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Implementation of Lean Business Strategies: Evidence from Mexico
ABSTRACTThis research, identifies lean management practices and elements. Despite widespread interest and little empirical evidence to support its position in improving organization performance, there is little understanding of lean business strategy...
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Cluster Analysis of Luxury Brands on the Internet
AbstractThis paper is examines the way luxury brands use the Internet in their communication strategy. The research is based on a literature review of luxury brands and Internet concepts as well as the way luxury brands use the Internet as a media. The...
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Organization Design and Performance: Evidence from India
ABSTRACTResearch on organization design, its transformation, change management, organizational restructuring for the last two decades makes it a challenging and complex research area. The central problem is to design organizations for superior performance...
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Vol. 6, No. 1, 2013

Measuring Business Related Ethicality Globally: Cultural Emic or Etic?
ABSTRACTWhen conducting or evaluating cross-cultural/cross-national research studies a critical question must be asked about the measurements: are they culturally an emic or etic? That is, is the research methodology culturally bound or culture free?...
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Embeddedness: The Nexus of Learned Needs, Conscientiousness, and Informal Accountability for Others
ABSTRACTThis research examines the relationship between the dimensions of McClelland's Theory of needs (i.e., needs for power, achievement, and affiliation), conscientiousness, embeddedness, and informal accountability for others. This study's aim is...
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An Empirical Study of the Determinants of Safety-Net Hospital Failures
ABSTRACTSeveral safety-net hospitals have closed in the United States, but the scholarly literature does not adequately explain why. This study examines the relationship between the operational status (open or closed) of safety-net hospitals and unemployment,...
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An Empirical Investigation of Sub Dimensions of High Performance Work Systems That Predict Organizational Innovation
ABSTRACTDriven by calls for empirical research, this paper aims to contribute to a deeper understanding of the specific sub-dimensions of high performance work systems (HP WS) that drive organizational innovation. To this end, data were gathered from...
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Time Required to Break-Even for Small and Medium Enterprises: Evidence from Kenya
ABSTRACTThe past two decades have seen exponential growth in the number of small and medium enterprises in Sub-Sahara África; however, about two-thirds of such enterprises often fail to take off, resulting to negative economic impacts at the micro and...
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Relationship Marketing and Destination Loyalty: Evidence from Penang, Malaysia
ABSTRACTRelationship marketing is a strategy to obtain a competitive advantage in tourism destinations. The term is defined as marketing activities for creating and maintaining customer loyalty. Despite the fact that creating customer loyalty is the...
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Predictors and Outcomes of Sport Event Experiential Value: Insights from Formula One Petronas Malaysia Grand Prix
ABSTRACTValue creation for customers in the form of experiences has been gaining attention remarkably. Great customer experiences could fuel surprising "wow" moments of truth, or perhaps magic moment. In fact, customer experience is destined to act as...
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Vol. 5, No. 3, 2012

Perceived Service Quality in Restaurant Services: Evidence from Mauritius
ABSTRACTThe purpose of this study is to investigate service quality dimensions in retsuarant services. The study examines the influence of the service dimensions on customer satisfaction and behavioral intentions within the restaurant context in an island...
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Inbound International Tourism to the United States: A Panel Data Analysis
ABSTRACTThe objective of this paper is to analyze the demand for tourist arrivals to the United States, using the panel cointegration technique. The study attempts to identify and measure the impact of the main determinants of inbound international tourism...
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Levels of Facebook Use: Evidence from Egypt
ABSTRACTThis study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide...
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An Empirical Investigation of the Impact of Luck on Small Business Performance: Dynamic Panel Data Evidence
ABSTRACTLuck is a critical variable in small business strategy. However, there is little empirical evidence about the role of luck. This study responded to calls for empirical research using nonstandard statistical techniques to probe the dynamic trajectory...
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A Framework Explaining How Consumers Plan and Book Travel Online
ABSTRACTThe dynamics of online searching and purchasing is becoming better known and understood as researchers study various products sold via the Web. Even though there is a prevalence of travel products purchased online, integrated frameworks that...
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An Empirical Study of the Relationship between Corporate Social Responsibility Disclosure and Organizational Performance: Evidence from Libya
ABSTRACTThis paper examines the relationship between corporate social responsibility disclosure (CSRD) and organizational performance in terms of financial performance, employee commitment and corporate reputation in Libyan companies through stakeholder's...
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The Influence of Subordinate Affect and Self-Monitoring on Multiple Dimensions of Leader-Member Exchange
ABSTRACTIn this research we investigate possible differential effects of subordinate positive trait affect and negative trait affect upon four dimensions of supervisor-rated leader member exchange: affect, loyalty, contribution, and professional respect....
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A Quantitative Study of Market Orientation and Organizational Performance of Listed Companies: Evidence from Ghana
ABSTRACTThe study is part of a larger research of market orientation, which was conducted to build on previous research, and particularly examined the association between market orientation and business performance in a larger market context, using a...
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Vol. 5, No. 2, 2012

Market Orientation, Innovation, and Dynamism from an Ownership and Gender Approach: Evidence from Mexico
ABSTRACTFor businesses where resources are scarce and civil conditions are currently unstable, such as the Mexican state of affairs, striving for business practices that embrace a market orientation (MO) becomes critical to maintaining market share or...
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Components of Medical Service Users' Dissatisfaction: A Perceived Control Perspective
ABSTRACTStudies across cultures have consistently reported significant levels of dissatisfaction among medical service users. However, there is a surprising paucity in literature dealing with the nature and structure of dissatisfaction among them. This...
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The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality
ABSTRACTOnline shoppers today can easily share reviews of their product usage experiences on a third-party website. Many retail websites allow individuals to submit qualitative and/or quantitative reviews, using a typical five-point scale. With the increase...
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The Impact of Brand Placement and Brand Recall in Movies: Empirical Evidence from Malaysia
ABSTRACTBrand placement in movies is an emerging marketing dimension and strategy. These strategies are currently widely applied in films. The aim of this research is to explain the relationship between the acceptance of brand placement based on consumers'...
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Risk Factors Influencing the Survival of Strategic Alliances: Evidence from Kenya
ABSTRACTBetween one-half and two-thirds of strategic alliances formed by Small and Medium Enterprises (SMEs) fail to realize their purpose due to unmitigated risk factors. Most studies on strategic alliances and associated risks focus on developed economies....
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Value Evaluation of Customer Experience Using Consumer Generated Content
ABSTRACTThe value literature has emerged from the fundamental notion of a trade-off between costs and benefits. This evolution supports the current understanding that value resides in experience from consumption. However, less is known about how customer...
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Spatial Price Analysis of Tomatoes in Nigeria
ABSTRACTThe study examined market integration in tomato markets in selected producing and consuming states in Nigeria. Secondary data on tomato prices spanning 2003 -2006 were sourced from National Bureau of Statistics. The data were analyzed using Augmented...
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Preferences for Performance Based Employee Rewards: Evidence from Small Business Environments
ABSTRACTRewarding and motivating employees is extremely important to organizations because employees are a critical resource for success. The primary objective of this study was to determine if there are gender based employee preferences for performance...
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Vol. 5, No. 1, 2012

Customer Loyalty: Influences on Three Types of Retail Stores' Shoppers
Customer loyalty is a major factor for a firm's success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms' other products and bring new customers to the firm. This study examines...
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Global Start-Up Profiles: Evidence from the Spanish Wine Producing Sector
ABSTRACTFor decades, terms such as born global, global start-up and international new venture have been used by researchers to define a new typology of companies which are characterized by an international projection of their activities from their creation....
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THE RELATIONSHIP BETWEEN McCLELLAND'S THEORY OF NEEDS, FEELING INDIVIDUALLY ACCOUNTABLE, AND INFORMAL ACCOUNTABILITY FOR OTHERS
ABSTRACTThis research examines the relationship between the dimensions of McClelland's Theory of needs (i.e., needs for power, achievement, and affiliation), felt accountability, and informal accountability for others (IAFO). This study's aim is to enhance...
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Effect of Globalization on Performance in the Nigerian Banking Industry
ABSTRACTThe study assessed the effects of globalization on the performance of Nigerian banks. Primary and secondary data were used for the study. Random sampling technique was used in selecting 30% of marketers. A while purposive sampling was used to...
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Adoptation of Internet Banking in Uae: Factors Underlying Adoption Characteristics
ABSTRACTTechnological development has provided tremendous benefits for many industries, including the banking business. The diffusion of internet banking has been witnessed in many countries worldwide. The United Arab Emirates (UAE) recently is one of...
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An Investigation of Informational versus Emotional Advertising Appeals during Life Transitions
ABSTRACTThe traditional family life cycle model explains the consumption behavior of individuals and households during a set of temporal periods in consumers' lives. Yet, these seemingly distinct periods in one's life may overlook times at which considerable...
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The Profile of Small Business Owners: Evidence from Mexico
ABSTRACTThe importance of small businesses in the economic and social development of a country is recognized in political and academic circles. In this context, one factor associated with the success of these businesses is the owners characteristics....
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An Empirical Analysis of Female Leadership in the Arab World
The objective of the study is to explore and assess the rise of female leaders in the Arab World and their strategies for success. Several scholars in the area of leadership have projected the beginning of a new leadership paradigm with increasing numbers...
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