IUP Journal of Business Strategy

Articles from Vol. 14, No. 3, September

An Analysis of Customer Needs and Satisfaction: Application of Kano Model
(ProQuest: ... denotes formulae omitted.)IntroductionThe Government of Karnataka is forming an alliance with Disney studios to open a Disneyland in Bengaluru. The Karnataka government is reportedly in talks with a private investor regarding land and...
Focus
Internet and communication technologies have revolutionized the way businesses conduct their operations. Encircled by business and performance pressures, organizations embraced technology in the late 1990s and much of the early 21st century. The first...
'Going Global': The Case of Chinese Brands
IntroductionChina is considered as "the manufacturing hub of the world". Despite its position as the world's largest Original Equipment Manufacturer (OEM), its brands are less known in the international market. Global brands have been taking advantage...
How Information Systems Enable Digital Transformation: A Focus on Business Models and Value Co-Production
IntroductionThe purpose of the study is to analyze the evolution of business models that accompany the transformation of the dominant industry value-chain model in a range of economic sectors. The increasingly intensive use of information technology...
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