IUP Journal of Marketing Management

Articles from Vol. 11, No. 1, February

An Empirical Analysis of the Awareness and Satisfaction Level of Internet Banking Users with Respect to Demographic Profile
This study is an attempt to explore the sources of awareness regarding Internet banking and usage of Internet banking services. The study also assesses the satisfaction level of the respondents on the basis of their demographic profile across the public...
Focus
Microfinance is a tool to attack poverty the world over. Globally this sector has grown over a period of time, hence there is an increasing competition among the microfinance institutions. The first paper, "The Impact of Marketing Strategies on the Double...
Location and Educational Background: A Comparison of Their Moderating Role in Customer Awareness regarding Banking Services
Liberalization, deregulation and increasing competition have made the Indian banking industry a buyer's market and therefore the banks have started to extend their customer base to areas which were leftunattended earlier. Irrespective of rural or urban...
Shopping Proclivity for Hypermarkets: An Empirical Study
Indian retailing has been experiencing paradigm shiftdue to structural changes within and competitive forces around. The concept of organized retailing is nothing new in the Indian context and has been proliferating with generous pace for more than two...
The Impact of Marketing Strategies on the Double Bottom Line of MFIs: A Cross-Country Study
In recent times, Microfinance Institutions (MFIs) have begun sharpening their focus on marketing strategies amid rising competition. MFIs are also faced with the challenge of meeting both financial and social performance targets, which has drawn the...
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