Journal of Applied Research for Business Instruction

Articles

Vol. 14, No. 1, 2016

Developing a Comprehensive Matrix: An Instructor's Resource for Using Free Web-Based Applications for Business Communication Courses
IntroductionBusiness communication is one of the core competencies necessary for business degree programs. Yet, instructors have long standing struggles and challenges with teaching business communication to students (Cyphert, Wurtz & Duelos, 2013;...
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Vol. 13, No. 4, 2015

Integrating Social Responsibility and Social Studies for an Interdisciplinary Approach in Business Computer Classes
Introduction"Interdisciplinary studies is a subset of integrative learning that fosters connections among disciplines and interdisciplinary fields" (Klein, 2005, p. 8). Business teachers are encouraged to incorporate interdisciplinary content into their...
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Vol. 13, No. 3, 2015

Engaging Students-Use of Active Learning Activities to Enhance Student Learning in an Introductory Managerial Accounting Course
IntroductionThere has long been consensus that "...the lecture-only, lecture mostly classroom doesn't teach students enough of what they need to know. It encourages passivity and denies discovery and clearly doesn't teach collaboration, problem solving...
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Vol. 13, No. 2, 2015

Using Twitter to Engage Digital Natives
IntroductionWhatever generation we may identify with, the students in our classrooms are likely to come from a different age cohort. Secondary school educators are most likely teaching the Millennial generation, while those delivering instruction at...
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Vol. 13, No. 1, 2015

An Analytical Report Assignment-Identifying the Use of Social Media by Business Functions
An Analytical Report Assignment-Identifying the Use of Social Media by Business FunctionsSocial media is ubiquitous in our society and at work. The digital generation sitting in college classrooms today grew up using social media and now need to adapt...
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Vol. 12, No. 4, 2014

Alternative to the Standard Job Search Process
IntroductionTechnology has enhanced visibility in the job market with individuals moving toward the social media sensation. The Y Generation (Main, 2013), also known as the millennial generation, includes individuals who were born in the mid-1980s. This...
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Vol. 12, No. 3, 2014

The Pedagogy of Choosing Brand Exemplars in Marketing Classrooms
IntroductionThe authors in this study developed a pedagogical innovation to allow faculty to determine the recall value of a brand among a set of students. The Brand Recall Index (BRI) is an objective measurement of the familiarity of a brand. Generally...
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Vol. 12, No. 2, 2014

Strategies for Integrating Cloud Computing Concepts
AbstractIn an attempt to control IT costs and to inrease technology agility, organizations are moving toward the utilization of cloud computing services at an astonishing rate. The projection of cumulative jobs generated by cloud computing worldwide...
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Vol. 12, No. 1, 2014

Preferred Delivery Method for Online Instruction: Secondary Students' Perceptions
IntroductionThe role of technology in society has changed as various modes of information and communication have become increasingly available throughout work, school, and home environments (Condie & Livingston, 2007). The increasing availability...
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Vol. 11, No. 4, 2013

Teaching Statistics with Laptops in the Classroom: Reflections on Successes and Missteps
INTRODUCTIONFor many students, learning statistics is a challenge, so it is not surprising that those teaching statistics are continually looking for new and better ways to teach statistical concepts to students. The statistics education "reform" movement...
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Vol. 11, No. 1, 2013

Integrating Social Media into the Learning Environment of the Classroom: Following Social Constructivism Principles
IntroductionNew forms of business communication have emerged mainly from social media communication technologies as a result of the volatile nature of today's diverse, global, and constantly changing workplace. Consequently, business communication instructors...
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Vol. 10, No. 2, 2012

Effective Strategies and Activities for Developing Soft Skills, Part 2
AbstractEmployers seek employees who possess soft skills. Employees who do not have excellent soft skills may not experience success in obtaining and sustaining employment. McEwen's (2010) framework for skill-building-introduce, explain, practice, and...
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Vol. 10, No. 1, 2012

Effective Strategies and Activities for Developing Soft Skills, Part 1
AbstractEmployers seek employees who possess soft skills. Employees who do not have excellent soft skills may not experience success in obtaining and sustaining employment. McEwen's (2010) framework for skill-building-introduce, explain, practice, and...
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