Journal of Emerging Trends in Economics and Management Sciences

Articles from Vol. 4, No. 3, June

An Assessment of the Effectiveness of Marketing Strategies Adopted by Sugar Manufacturing Companies in Kenya
AbstractCompanies today operate in an increasingly dynamic and challenging environment. Challenges are forcing firms to seek the best management and marketing strategies, to grow their market share and increase shareholder value. The study sought to...
A Review of the Association between Performance-Based Budgeting and Debt Sustainability in Namibia
AbstractPublic debt escalation for developing countries is not a new phenomenon. However, if the debt level rises above the Gross Domestic Product of the economy, sustaining it in the long run can become an issue. In this review, we examine the concept...
Conceptualizing Customer Relationship Management Using a Descriptive Approach
AbstractThis article presents a descriptive discourse of Customer Relationship Management (CRM), its origin and perceived similarity to Relationship Marketing (RM) using extant marketing literature. It aimed at providing a contrasting clarification between...
Impact of Disclosure of Corporate Social Responsibility on Corporate Financial Performances of Plantations Companies in Sri Lanka
AbstractA growing number of companies in Sri Lanka embrace the concept of Corporate Social Responsibility (CSR) in recent past. However, the motivations behind why companies make voluntary CSR are unclear. Does a firm really spend its shareholders funds...
Strategies for Making Competition Irrelevant in the Global Market for Developing Economies
AbstractCompetition in the global market in the 21st century has now become tougher and complicated, especially with activities of the online competitors, apart from the rivalry of Multination Corporations (MNCs) with their megabrands. The reality of...
The Competitive Advantages of Organisations in Zimbabwe's Hospitality Industry: A Case of Two Organisations
AbstractThe Zimbabwe economy has recently been plagued by various forms of industrial fragility characterized by unprecedented hyper-inflation, low levels of investment and under capitalization in many sectors particularly the hospitality industry following...
The Growth Implications of Oil Price Shock in Nigeria
AbstractOil prices traditionally have been more volatile than many other commodity or asset prices since World War II and has have a lot implications on major macroeconomic variables such as inflation, money supply, capacity utilisation and economic...
The Impact of East African Regional Integration on the Market Leadership of Kenya's Mumias Sugar Company
AbstractCompanies in the Kenyan sugar industry have a daunting task as they must survive and satisfy their shareholders' expectations in the industry, deal with low yields, and high costs of production and importation of low-cost sugar. The marketing...
The Nexus between Initial Public Offerings and Operating Performance of Deposit Money Banks in Nigeria
AbstractThis paper empirically analyzes the effect of initial public offerings on ownership structure and the nexus between the outcome and operating performance of banks in Nigeria. Using eleven listed banks on the Nigerian Stock Exchange that got quoted...
The Role of Store Location in Influencing Customers' Store Choice
AbstractThe study investigated the role of store location in influencing customers' store choice. Two outlets that belong to the same supermarket chain were studied. These outlets shared similar management and marketing strategies. A descriptive survey...
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