Journal of Media Research

Articles from Vol. 10, No. 2, 2017

A New Concept in Promoting Tourism: Thematic Evenings
IntroductionThe PR activity became increasingly important in almost every field of activity: public institutions, companies, small organizations, because the image as a trading characteristic became a major factor to realize the assumed purposes of organizations....
Education and Social Media
IntroductionToday's mass-media has developed and changed during these years. We talk about many different types of changes: linguistic, social, economic, financial, but we must talk about the changes in behaviorism, the changes in cultural styles, in...
Les Journalists Remplacent la Verité Par le Mensonge, Sous la Pression Des Reseaux Sociaux
1. IntroductionEst-ce que les sites d'infos s'alignent aux valeurs a succes sur les réseaux sociaux? Le public a migre sur Facebook, Instagram, Snapchat. Les valeurs a succes sur ces réseaux n'ont pas nécessairement trait avec la vérité. Est-ce que les...
Political Identity, Decision-Making and Communication in the Age of Digital Media: A Case Study on the 2016 US Elections
Acknowledgments: This research was supported by a grant from the project POSDRU/187/1.5/S/155383.IntroductionThe US presidential elections, which have been decided this past November, have been called one of the most peculiar electoral cycles in recent...
Professionals' View on Nowadays Creativity in Online Advertising
IntroductionThis study approaches two main dimensions of advertising that, actually, frame the campaign success: message creativity and media adaptation, in terms of technology and customers' needs. Any advertising message should achieve marketing objectives,...
Sprechen Männer Und Frauen eine Andere Sprache?: Eine Untersuchung Geschlechterspezifischer Unterschiede in der Wortwahl Und Syntax Am Beispiel der Lifestylemagazine Brigitte Und Men's Health
"Unser starkes Gefühl, dass Frauen und Männer anders reden, hängt eher mit dem Wie des Redens zusammen als mit dem Was. Frauen und Männer reden in unterschiedlicher Weise über gleiche Dinge".Trömel-Plöte 2007, S.1161.EinleitungDie Kommunikation ist ein...
Technological Periods and Medial Paradigms of Computer Games
IntroductionThe brief history of video games, barely exceeding half a century, is divided into epochs by most authors, where the appearance of gaming machines or programs using the latest technologies always marks a frontier in this periodization. Just...
Temporal Love. Temporality and Romantic Relationships
Mira Moshe Temporal Love. Temporality and Romantic Relationships New York, Nova Science Publishers, 2016, ISBN: 978-1-53610-050-1Mira Moshe has previously published books, chapters and articles in the field of sociology of emotions, and showed a particular...
The Audience of Contemporary Art: Between Influenced and Influencer
IntroductionThe dynamic of the contemporary art field seems to be more and more complex. The matter we are addressing in this paper is that of the influence of the audience over the presentation and valorisation of contemporary art. At this point we...
Third-Person Perception and Its Predictors in the Age of Facebook
Third-person effect and its components: perceptual and behavioralMost authors distinguish between the perceptual and behavioral components of the third-person effect. Whereas the perceptual dimension emphasizes the gap in estimating media effects on...
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