Journal of Multidisciplinary Research

Articles from Vol. 8, No. 2, Summer

Agenda, Identity, and Attribution: Consumerism's Effect on Modern U.S. Society
Where does Consumerism come from?One has to wonder when the urge to spend money on goods and services became so commonplace in humanity. Identifying the origin is actually pretty simple. One simply need ask: When did I first start watching commercials?...
Are You Satisfied When You Feel Happy and Sad Concurrently? the Role of Dialectical Thinking
IntroductionConsumer satisfaction holds a dominant position at the heart of marketing theory and practice because "profits are generated through the satisfaction of consumer needs and wants" (Churchill &. Surprenant, 1982, p. 491). Satisfaction research...
Coordination of Care and Early Adolescent Eating Disorder Treatment Outcomes
IntroductionEating disorders are biopsychosocial disorders that involve a collection of behavioral symptoms intended to lead to weight maintenance or weight loss and psychological symptoms that typically include guilt and shame about body shape, fear...
Doomed to Succeed: The US-Israel Relationship from Truman to Obama
Ross, D. (2015). Doomed to succeed: The USTsrael relationship from Truman to Obama. New York: Farrar, Straus and Giroux, 474 pages, $30, hardcover, ISBN: 9780374141462.Synopsis and EvaluationThose who were shocked at the willingness of the Obama administration...
Driven by Difference: How Great Companies Fuel Innovation through Diversity
Livermore, D. (2016). Driven by difference: How great companies fuel innovation through diversity. New York, NY: AMACOM, 276 pages, $8, hardcover, ISBN 9780814436530.Synopsis and EvaluationDavid Livermore's Driven by Difference: How Great Companies Fuel...
Editorial
Dear Colleagues,Welcome to the summer edition of the Journal of Multidisciplinary Research (J MR). Although summer is a period of rest and recharge in academia, we at the journal kept busy. As W. Edwards Deming once said, "Improvement is a never ending...
Editors' Choice: Recent Books of Interest - Summer 2016
1.Anderson, Chris J. (2016). TED Talks: The Official TED Guide to Public Speaking. Boston, MA: Houghton Mifflin Harcourt, 288 pages, hardcover, $19.04, ISBN-13: 9780544634497.Chris Anderson, the head curator of TED, realized something. In the New York...
Life Forward: Ron Schneider
Founder and PresidentStar ConsultingFormerly head coach of the Israeli Women's National Soccer Team, Ron Schneider is founder and president of Star Consulting, a global athletic talent management company, based in Israel. Holding Pro level licenses in...
Personal Branding: An Essential Choice?
What is Personal Branding?Rampersad (2008) stated,Successful personal branding entails managing perceptions effectively, and controlling and influencing how others perceive you and think of you. Having a strong personal brand is an important asset in...
Sport Participation and U.S. Sport Culture Influences among College-Age International Students
IntroductionMany international students come to the U.S. to pursue a degree in higher education. These students not only gain the academic knowledge learned in the classroom but also experience emersion in U.S. culture. Sturts and Ross (2013) stated,...
The Effect Model of Billboard Advertising Media
IntroductionOut-of-home (OOH) media are one of the most well-known historical advertising formats (Schaeffler, 2012). It is commonly known that before the modern advertising industry appeared, earlier forms of advertising were based on types of signboards...
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