Management & Marketing

Articles from Vol. 8, No. 4, 2013

A Comparative Study on the European Renewable Energy Sources Facing Globalization
Abstract. One of the main issues of designing strategies in renewable energies domain is the one of estimating the effects that different support mechanisms may have on investment flows. When designing these strategies, public authorities aim to achieve...
A Marketing Perspective on the Influences of Waiting Time and Servicescape on Perceived Value
Abstract. Customer's value perception of products and services is a variable with important implications on the marketing performance of the organizations. In this article we intend to analyse influences of waiting time and servicescape perception on...
A Model for Short Message Service Advertising Avoidance Determinants - an Iranian Experience
Abstract. Short Message Service (SMS) advertising is a growing phenomenon in the Iranian marketing industry. Many Iranian companies are intensively interested in SMS advertising for its low cost and comprehensive coverage. The vital challenge in using...
A Multi-Perspective Analysis of Food Retail Internationalization - Insights from Foreign Retailers on the Development of the Hungarian and Eastern European Markets
Abstract. Internationalization is one of the dominant trends in retailing today. When going abroad retailers often export their business models and require their suppliers to adjust to them. Therefore, retail internationalization has a strong impact...
Approaching Corporate Social Responsibility Trough Cross Sector Social Partnerships - Case Study of Bufab Romania
Abstract. In this article we address issues related to cross sector social partnerships as a form of a complex corporate social responsibility policy of companies developed with the purpose of creating social value and economic value. We also highlight...
Factors Affecting Consumer Attitudes and Intentions toward User-Generated Product Content on Youtube
Abstract. The advent of social media has radically changed the communication landscape. They enabled consumers to interact with other consumers online and exchange information. The information which consumers generate and share on social media is called...
Gamification Applied in Affiliate Marketing. Case Study of 2parale
Abstract. This paper is centered upon the application of gamification in an affiliate network present on the Romanian market. The first part covers the definition of gamification and basic theoretical aspects related, such as gamification elements and...
Impact of Knowledge Management Practices on Selected Industries: A Structural Equation Modeling Approach
Abstract. There has been a transformation of an era of information scarcity to information surplus, so the key global pressures on management are knowledge identification, creation and dissemination. The development of knowledge management represented...
Innovation in Rural Tourism: A Model for Hungarian Accommodation Providers
Abstract. While unspoiled natural landscapes remain a clear attraction for the guests of rural tourism, the motivation behind travel is shifting from seeking pleasure towards acquiring new experiences and knowledge. In the market of rural accommodation...
Pygmalion Teaching Style, Is There a Need for It?
Abstract. Herein follows a research and analysis concerning the possible occurrence of the Pygmalion effect, a type of self-fulfilling prophecy, in the classrooms of the Academy of Economic Studies, Bucharest. The purpose of the paper lies in outlining...
The Impact of Mobile Service Attributes on Males' and Females' Purchase Decision
Abstract. In the current competitive environment where organizations have a very narrow window of opportunity to get their competitive edge, investigating the role of gender in purchase decisions is very significant for organizations as they segment...
The Influence of Entrepreneurial Orientation and Market-Based Organizational Learning on the Firm's Strategic Innovation Capability
Abstract. The literature in the field has shown that high levels of entrepreneurial orientation allow a company to develop the ability to innovate, to react quickly to changes in the environment and even to initiate change (Naman and Slevin, 1993). Carneiro...
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