Management & Marketing

Articles from Vol. 7, No. 4, 2012

A Discriminant Analysis of Academic Entrepreneurship in Romanian Economic and Business Study Programs
Abstract. The aim of this paper is to present different patterns of academic entrepreneurship in Romanian economic and business study programs. Based on a discriminant analysis, the study advances a classification of those 60 study programs that have...
A Modern Approach of Water Management in the Danube River Basin
Abstract. The current level of pollution in basin of the Danube River threatens the health of both human and aquatic ecosystems as well as the biodiversity and bioproduction. This determined the countries that are riverine to the Danube to cooperate...
A New Challenge for Contemporary Marketing - Neuromarketing
Abstract. Contemporary marketing is constantly subject to challenges generated by the evolution of market relations. Promoting the holistic conception in marketing determines new theoretical and practical urges in the field. The article shapes conceptual...
Componentization in Three Steps. Case Study: Opera Plaza Hotel
Abstract. The process of componentization of value is a subject matter that acquired in this article a meaningful benchmark regarding the comprehension of the subject and practical implementation possibilities, the process of attaining the componentization...
Consumers'attitude towards Viral Marketing in Pakistan
Abstract. The rapid advancement of technology has opened many costeffective avenues for marketers to promote their products. One of the emerging techniques of products promotion through the use of technology is viral marketing that is becoming a popular...
Food Traceability Systems and Information Sharing in Food Supply Chain
Abstract. The food quality and safety is influenced by all food operators from the food supply chain, therefore there are numerously factors that must be observed and taken into consideration. Moreover, if accidentally the food becomes dangerous for...
Intergenerational Learning as an Entropy Driven Process
Abstract. The purpose of this paper is to present a conceptual analysis of the intergenerational learning as an entropy driven process in organizations. It is a new approach based on the following assumptions: a) in any organization there are three fields...
Internal and External Communication within Cultural Organizations
Abstract. The present paper aims at analyzing organizational communication and focuses on the aspects of internal and external communication within cultural organizations in Romania. Starting with the description of the general characteristics of internal...
Links between Education, Employment and Quality of Life. the Case of Romania
Abstract. The field of quality of life is highly discussed in the literature, both in terms of the components of the quality of life and the development of indicators on quality of life in different countries. The quality of life is influenced by many...
Major Special Events: An Interpretative Literature Review
Abstract. This paper approaches the new subject of major special events. With an extended international evolution, major events are visible in the world economy but they form a controversial theoretical subject due to the lack of common accepted meanings,...
Perception of Innovation and Consumption in the "Pátria De Chuteiras"
Abstract. This article aims to analyse the antecedents that influence the perception of innovation in the design of football boots. For this, we analysed the relationships between classical studies in the area of marketing and the perception of innovation...
Project Risk Simulation Methods - a Comparative Analysis
Abstract. Effective risk management provides a solid basis for decision-making in projects, bringing important benefits. While the financial and economical crisis is present at the global level and the competition in the market is more and more aggressive,...
Romanian Consumer's Perception on Quality of Life - Sport Relationship
Abstract. This paper addresses quality of life from a marketing perspective; therefore the concept is defined as the manner in which socio-economic conditions respond to the expectations and needs of the individual, thus leading to a certain degree of...
The Supply Chain as a Wholistic System: A Case Study
Abstract. This article describes new concepts and methods that have successfully been applied to manage quality in a complex medical supply system. It introduces and integrates the concept of wholism, a method called Dialogue, and nonlinear techniques...
Towards a Conceptual Delimitation of Academic Entrepreneurship
Abstract. Without a unanimously accepted definition, the subject of academic entrepreneurship looks chaotic and the studies are hardly linked in order to provide a powerful theoretical framework, which would foster new researches. This paper intends...
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