Teaching Journalism & Mass Communication

Articles

Vol. 7, No. 1, 2017

Collaborating across Boundaries to Engage Journalism Students in Computational Thinking
The push to enhance journalism students' computing skills presents a welter of curricular and pedagogical challenges and opportunities. While growing attention and debate has been devoted to the teaching of particular skills such as scripting and programming,...
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A Snapshot of Social Media Storytelling Apps: How One Class Covered a Typical News Event through Social Channels
When I started reporting in the early 1990s, my reporter's toolkit consisted of a reporter's notebook, several ink pens of various colors, two highlighting pens, a point-and-shoot camera and maybe a microcassette recorder. Reporters scribbled notes furiously...
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Cultivating Honest Hearts and Knowing Heads: An Experiential Learning Project to Increase Campus-Wide Levels of Trust and Responsibility through a StudentLed Campaign
Scholarship of Application, Winter 2017Recent headlines about the Harvard cheating scandal and articles chronicling the rise in cheating culture and increase in academic violations over the past 30 years (McCabe, Treviño, & Butterfield, 2001) have...
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How to Write Visually
Scholarship of Application, Winter 2017In his book Photojournalism: The Professional's Approach, author Kenneth Kobre describes and defines strategies for making great journalistic photographs based on a hierarchy developed by Joe Elbert, the veteran...
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Using Vine Videos to Teach Montage Theory in the Media Communication Classroom
Scholarship of Application, Winter 2017OverviewThis media communication activity teaches undergraduates about Eisenstein's montage theory while building basic video composition skills. Students work on a time-based video recording activity that provides...
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What Is Taught about Diversity and How Is It Taught? A 2015 Update of Diversity Teaching at U.S. Journalism and Mass Communication Programs
INTRODUCTIONThe role of diversity in U.S. media-and, indeed in higher education-has gained increasing prominence in the past few decades. More and more, both the media and journalism/mass communication programs have recognized the need for attention...
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Byte-Sized Learning: A Review of Video Tutorial Engagement in a Digital Media Skills Course
INTRODUCTIONMany educators have turned to video tutorials to help students learn material. The technology allows for distance learning, which has become more prevalent with the emergence of "Massive Online Open Courses," or MOOCs (Guo, Kim, & Rubin,...
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Exploring the Use of Personalized Learning Plans in the Journalism Capstone Environment
INTRODUCTIONDesigning new courses can be both a daunting and invigorating endeavor. This study has its roots in one such course-a fourth-year capstone entitled Online Editorial Board in which fifteen senior students assumed editorial roles associated...
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ACEJMC Assessment in a Smaller Program: Addressing Statistical Learning in a Mass Communication Research Course
Much attention has been devoted towards improving the quality of education that a student receives, particularly with respect to those competencies and skills that are widely accepted as essential to a successful career. Regardless of the student's career...
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Twitter-Vism: Student Narratives and Perceptions of Learning from an Undergraduate Research Experience on Twitter Activism
Finding an interesting and manageable way to incorporate undergraduate research into a one-hour first-year seminar led two professors to Twitter. They wanted an entry-level project that first-year students could use as a foray to larger future undergraduate...
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Out-of-Class Communication and Personal Learning Environments Via Social Media: Students' Perceptions and Implications for Faculty Social Media Use
Social media has been a growing influence in colleges and universities throughout the past decade (Amador & Amador, 2014; Junco, 2012; Hung & Yuen, 2010). From exploring social media's use as an educational tool within the classroom (Junco, Heibergert,...
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Vol. 6, No. 1, Winter

Big Dreams-Small Programs: Using Innovation to Deliver High-Quality Public Relations Education with Limited Resources
Teaching* <http://aejmc.us/spig/category/teachplus/>, Winter 20'\Q<http://aejmc.us/spig/category/winter-2016/>Universities and colleges nationwide are working aggressively to help students prepare for the growing and changing demands of the...
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Developing a Converged Journalism Capstone: Providing a Sustained Multimedia Publishing Experience across Disciplines
Teaching+<http://aejmc.us/spig/category/teachplus/>, Winter 2016<http://aejmc.us/spig/category/winter-2016/>RationaleThe development of the Drake University converged journalism capstone began long before the first section was taught. The...
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Opening Storytelling Up: Pushing Students to Go beyond Traditional Storytelling Forms
Teaching* <http://aejmc.us/spig/category/teachplus/>, Winter 20'\Q<http://aejmc.us/spig/category/winter-2016/>Introduction and RationaleStudents love specifics. They want to know exactly how their grade will be determined and what to do to...
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Teaching Integrated Marketing Communication Campaigns
TEACHING INTEGRATED MARKETING COMMUNICATION CAMPAIGNSSince at least the 1990s, scholars and practitioners have recommended ways to incorporate the principles of integrated marketing communications (IMC) into the college classroom. The majority of the...
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"It Throws You into the Ring": Learning from Live-Tweeting
Twitter BackgroundTwitter marked its 9th anniversary in 2015. The service has more than 288 million active users who send more than 400 million messages a day (Isaac, 2015). Developed in 2006, founders Jack Dorsey, Evan Williams, and Biz Stone created...
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Multimedia Journalism Professors on an Island: Resources, Support Lacking at Small Programs
Journalism educators no longer seriously debate the merits of offering undergraduate courses in online, convergence, or multimedia journalism.1 News has moved online, prompting changes in readership habits and the journalism workforce. Nearly three-fourths...
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Vol. 5, No. 1, 2015

Building an International Journalism Course on StudentCentered Experiences
Introduction and RationaleThere has been a significant and continual decline in foreign news reporting among America's news media during the past few decades (Kumar, 2011). That coincides with a decline in interest among the American public in foreign...
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Applying a Social Network Perspective to Public Relations Pedagogy: Examining the Relationships That Will Build the Profession
Many academics can recall relationships with instructors, classmates, and professionals who were influential in their education and learning. Dewey (1938) wrote that learning is facilitated by the interactions one has through relationships. Sandler and...
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Developing and Assessing Experiential Learning Opportunities
INTRODUCTIONExperiential learning has always been an important aspect of a university education. On the most basic level, the experience of "going to college" provides learning in the form of being on one's own for the first time, making friends, and...
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Mobile Journalism 101: Teaching Students to Use Mobile Devices to Produce News Content
INTRODUCTIONMobile devices such as smartphones and media tablets present significant technical innovations to the news industry. The technology offers users the ability to consume as well as produce news. Mobile devices are powerful reporting tools that...
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Big Tweets on Campus: College Newspapers' Use of Twitter
In a time when mainstream newspapers deal with declining circulation, university newspapers across the country appear to be weathering the storm. One study found that 60% of students have read their college newspapers, and 88% of those readers picked...
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Social Media Internships: A Case Study of a Student-Run Social Media Institute
In 2012, the U.S. Bureau of Labor Statistics estimated an increase of 12% for public relations specialist jobs over the next 10 years, with social media driving the growth. Students in communication programs may receive some knowledge and skills related...
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Vol. 5, No. 1, Summer

Teaching Transparency: A One-State Case Study of Sunshine Laws and the Journalism Curriculum
IntroductionThe application of sunshine laws (also called open government or transparency laws) is extremely important for the journalist, who must practice the intellectual discipline of verification by gathering public information to write stories...
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An Intro Class Launches an Impromptu 'Pause' Campaign, Learns Social Media Evaluation and Campaign Process
When students in my Intro to Mass Communication course showed an interest in "doing" something about their generation's dependence on technology, I thought we better seize the day. As part of the class, they read Neil Postman's Amusing Ourselves to Death,...
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Community Engaged Learning in Journalism and Multimedia Courses
(ProQuest: ... denotes obscured text omitted.)IntroductionTo best prepare undergraduates for careers in journalism, we continue to retool our curriculum to include courses that will incorporate opportunities to practice and produce multimedia content...
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Cracking a Closed Culture as an Immersion Journalist
(ProQuest: ... denotes obscured text omitted.)One of the greatest challenges in writing memoirs is finding ways to get outside our own personal experiences, searching for a perch where writers can view some of their closest friends, relatives and loved...
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More Than Writing and Reporting: Examining the Overall Media Literacy of Today's Journalism Students
Adapting to the modern digital media landscape has not been easy for the field of journalism and the nearly 100,000 people employed by a news organization in the United States (Cohen, 2001; Doctor, 2010). Between 1991 and 2012, daily TV news viewership...
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Pedagogical Approaches to Student-Run PR Firms Using Service Learning: A Case Study
The landscape of higher education is rapidly changing. Faculty face growing numbers of students in courses and increased teaching loads, in conjunction with reduced budgets and fewer resources (Kelderman, 2008; Swanson, 2011; Rampell, 2010). Faculty...
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Vol. 4, No. 2, Fall

Your Brand, Their Product: A Critical Look at Teaching Personal Branding in Journalism Education
Every semester, I introduce students in my Introduction to Media Writing course to the concept of "personal branding." This is the first course that my department's likely majors take, and we discuss the current media job market and the need to be able...
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Making the ROPE Process Real: Using Time Cards to Analyze Student Knowledge and Implementation of the ROPE Process in the Public Relations and Advertising Campaign
IntroductIonFor many colleges and universities, the public relations or advertising campaigns course is the senior-level capstone experience for majors specializing in those areas. As such, it is the primary course in which students can demonstrate their...
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What's the Plan? Teaching Digital Storytelling as a Project Process
Introduction: Multimedia Story Creation"We need to better prepare our Communication students for their capstone course in the major.''These words, spoken by my department chairperson and colleague, acknowledged a gap in our convergence curriculum at...
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Making the ROPE Process Real: Using Time Cards to Analyze Student Knowledge and Implementation of the ROPE Process in the Public Relations and Advertising Campaign
In many universities, the public relations or advertising campaigns course is the senior-level capstone course for majors specializing in those areas. Prior to reaching this final stage in their education, many public relations students are introduced...
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Developing Collaborative Simulations to Benefit Multiple Classes
Abstract: This article describes the process used to develop a collaborative simulation for college students taking advancedlevel courses in public relations (PR) and journalism. PR students organized a news conference to convey information to "the media"...
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Integrating Legal Theory and Technique in the Reporting Class Curriculum
Abstract: Like journalists, lawyers deal in facts. Both professions require the ability to transform complex fact patterns into compelling narratives to engage an audience. While the legal community in recent years has embraced storytelling techniques...
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Using Short-Form Video in the Multimedia Journalism Classroom
Fall 2014<http://aejmc.us/spig/category/fall-2014/>, Teaching*<http://aejmc.us/spig/category/teachplus/>More adults are watching news video, and at the same time online attention spans are shrinking. It's no wonder several major news outlets...
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Dismantling the Crisis of Journalism: Outline of an Analytical Approach
Today, the word "crisis" is prominently used to address changes in journalism, the media, economy, and society. However, due to a dispersed and diluted use of the term, a differentiated analysis of the concept is required, particularly for journalism...
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Vol. 4, No. 1, Winter

Undergraduate Transformations: Reported Observations from Advisers at U.S. Student-Run Public Relations Firms
Advisers from almost half of the student-run public relations firms in the United States provide insight into transformations that occur for undergraduates working at the firms. Literature on service learning, internships, campaigns courses, problem-based...
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Coping with Smart Phone 'Distractions' in a College Classroom
The influx of smart phones in most college classroom is impacting instruction in a way that was never anticipated. Thus, a survey of full-time faculty members at a local university in the United States was conducted to test three hypotheses, followed...
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Vol. 3, No. 1, Winter

Teaching "Journalism as Process": A Proposed Paradigm for J-School Curricula in the Digital Age
An in-depth audience study in Madison, Wisconsin, revealed new conceptions of "news" that warrant a reconceptualization of journalism schools' curricula. Using an experiential-learning model, this essay explores how the digital-era "journalism-as-process"...
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Vol. 2, No. 1, Spring

Applying Dialogic Public Relations Theory to Public Relations Education
This article compares and contrasts theories of dialogic pedagogy with Kent and Taylor's (2002) dialogic public relations model. Several possible explanations are offered to explain the lack of research on dialogic pedagogy among PR scholars and educators....
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Encouraging Students to Be Readers: Survey Results of Successful Practices
Motivating students to complete reading assignments is a problem documented across disciplines. Journalism and mass communication are no exception. This study used a Web-based survey to ask International Association for Literary Journalism Studies (IALJS)...
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Twitter's Effects on Student Learning and Social Presence Perceptions
Social presence, the concept that individuals have a sense of others as "real people" in mediated communication, is a pivotal concept in online interaction and learning. Social presence theory suggests that social media tools, such as Twitter, should...
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