Journal of Marketing and Management

Articles

Vol. 8, No. 2, November

Assessment of Entrepreneurial Activity in Nigeria
1.0 IntroductionThe entrepreneurship has been generally acknowledged as a key important activity for economic growth and development, the nature of this activity however varies in character and impact. One interesting dimension of the concept is the...
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The Effect of Workplace Climate on Employee Performance of Selected Deposit Money Banks in Kano Metropolis
1.IntroductionThis section introduces the background to the study and the statement of the problem.1.1Background to the studyHeathfield (2009) viewed performance management as the process of creating a work environment or setting in which people are...
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The Impact of Marketing Skills and Negotiation Skills of Universities Technology Transfer Office on Technology Transfer Success
IntroductionSiegel and al. (2003) define technology transfer offices (TTO) as an emerged organizational entity which aims to "facilitate commercial knowledge transfers from universities to practitioners or university-industry technology transfer (UITT)"....
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Vol. 8, No. 1, May

The Impact of Corporate Social Responsibility on Organizational Repute
IntroductionThe term 'Corporate Social Responsibility' (CSR) is becoming familiar to the people working in business and financial organizations all over the world by virtue of fast communication and the phenomenon of globalization. CSR serves as a tool...
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Conflict Management Strategy and Employees Performance in Private Sector Organizations in Kano State: A Proposed Moderating Model
1.0 Introduction and Background of the StudyEmployee performance is an important building block of an organization. A good employee performance is necessary for the organization, since an organization's success is dependent upon the employee's creativity,...
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Factors of Purchasing Decision and Measuring Brand Loyalty: An Empirical Study of Automotive Sector
IntroductionBrands aim to locate themselves as human being in consumers' mind and to emphasize their brand personalities in their communications. This approach allows brands to have a more real, more relevant, more meaningful, and closer relationship...
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Factor Affecting the Students Buying Behavior of Two Wheelers
1.IntroductionThe two wheeler industry in all over the world is fastest growing globally. Indian Two-Wheeler Industry is the largest in the world as far as the dimension of production and sales are concerned. India is the biggest two-wheeler market which...
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Vol. 7, No. 2, 2016

Human Resource Management Practices and Employee Job Satisfaction in Kano State Owned Universities: A Conceptual Model
IntroductionAmong all the assets of an organization, human resource is the most significant and precious asset which is essential for healthy operation of all other resources of the organization. So, when human resource is satisfied in terms of their...
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Upgrade Programs for Small and Medium-Sized Enterprises "SMEs", Performance Analysis: The Case of Algeria
1.IntroductionIn a changing world, small and medium-sized enterprises "SMEs" continue to suffer the adverse effects of economic globalization and the conditions of open and intense environment, according to Lejárraga, I. et al. (2014). These enterprises...
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Vol. 7, No. 1, 2016

Teachers' Perceptions of Principals as Instructional Leaders and Student Academic Achievement in Elementary Schools
IntroductionThe purpose of this quantitative study was to determine whether a difference exists between teachers' perception of principals as instructional leaders, as measured using the Principal Instructional Management Rating Scale (PIMRS), and student...
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Social Media for Marketing by Small Businesses
IntroductionSocial media has a problem that exists within its overall approach. The problem is that customers have no shame, follow the crowd, lacking answerability, and acting in secrecy (Guest, 2012). The problem is due to social media enabling customers...
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Consumer's Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust
IntroductionDuring the past decades, consumers considered issues such as environment and social while purchasing products (Harrison, Newholm, & Shaw, 2005). Moreover, as product production and consumption has effects on the environment, in new product...
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Exploring the Lack of African Americans in the Department of Defense Senior Executive Service Corps
IntroductionThe Department of Defense (DoD) has established and implemented recruitment and retention programs with the goal of developing and hiring a diverse and professional civilian senior executive service (SES) workforce (DoD, 2009). One of the...
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The Mediating Effect of Proactive Market Orientation on Entrepreneurial Proclivity and Small Scale Business Performance
(ProQuest: ... denotes formulae omitted.)IntroductionBusiness environment is generally perceived to be dynamic, characterized by challenges and offering new opportunities to which firms must respond creatively through entrepreneurship. The rapid changes...
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Vol. 6, No. 2, November

A Study on People's Sustainability of Quality of Life in Accordance with Philosophy of Sufficiency Economy in Aomkoi District, Chiang Mai, Thailand
IntroductionThe 9th-11th National Economic and Social Development Plans revealed vision of the country development on quality social development. This placed the importance of balance, adequacy, and smart people with code of conduct, and self-reliance...
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Perceived Organizational Influences on Customer Orientation and Sales Performance - A Financial Services Industry Perspective
IntroductionHelping the customers to make the right purchase decisions that will satisfy their preferences is an important part of the salesperson's function (Saxe and Weitz, 1982; Spiro and Weitz, 1990; Thakor and Joshi, 2005).Many researchers in the...
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Asia's Rebalancing and Growth
(ProQuest: ... denotes formulae omitted.)IntroductionOne pressing challenge facing Asian economies is maintaining strong economic growth by rebalancinge via two engines: domestic and external demand. Fostering domestic demand while preserving high productivity...
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What Drives the Price-Rent Ratio in the UK Housing Market? an Unobserved Component Approach
(ProQuest: ... denotes formulae omitted.)IntroductionSince the mid-1990s, many developed countries have experienced booms and busts in house prices and housing returns on an unprecedented scale, and the UK is no exception. The goal of this paper is to...
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Education Leadership Styles Impact on Work Performance and Morale of Staff
IntroductionThe basis of the study was to determine if there were a relationship between public school principals' leadership styles and the work performance and morale of school staff members, as recognized by the five components indicated on the Leadership...
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Vol. 6, No. 1, May

Do the Top U.S. Corporations Often Use the Same Words in Their Vision, Mission and Value Statements?
IntroductionIt has been commonly joked that the reason so many corporate mission, vision and value statements sound the same is because they are the same. The purpose of this present study is to determine the degree to which the 100 largest corporations...
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An Investigation of the Important Factors Influence Web Trust in Online Shopping
IntroductionOnline shopping is one of the most important and popular Internet applications. Previously, while focus of the sales was about durable goods on internet, today almost every product or even service can be bought and sold. Internet, which is...
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The Impacts of Customer Loyalty on Negative Word-of-Mouth Communication and Repurchase Intention
IntroductionCompanies try hard to survive in the cost-cutting and intensive competitive pressure. Thus, in today's ever-changing business world, the race for a higher market share has become linked to the concept of customer loyalty. As customers become...
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Perception of Introverted Leaders by Mid to High -Level Leaders
IntroductionIt is well documented in U.S. culture that the perception of a successful leader is one with extroverted, charismatic, outgoing personality traits (Zaccardi, Howard, & Schnusenberg, 2012). One may envision Bill Clinton, former U.S. President,...
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Effects of Whistle Blowing Practices on Organizational Performance in the Nigerian Public Sector: Empirical Facts from Selected Local Government in Lagos & Ogun State
1.0. INTRODUCTIONA Worthwhile exposition of whistle blowing can be undertaken from the proper understanding of business ethics dichotomy. Ethics studies moral obligatio n involving the distinction between right and wrong. Business ethics is a culmination...
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Vol. 5, No. 2, November

Property Mass Evaluation in Albania
Metodology of the studyThrough interviews conducted on public servants, engaged in various segments of the evaluation process and analysis of current legislation is identified the current situation regarding the mass property mass appraisal process in...
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Entrepreneurial Orientation and Performance of Small Businesses in the Retail Sector in the Eastern Cape Province of South Africa
IntroductionBackground to the StudyThe retail sector plays a vital role in the South African economy in that it has a positive contribution to the growth of the economy. Since the early 1990s economic growth has been driven mainly by the tertiary sector...
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Vol. 1, No. 1, September

Industry Applications of Market Sensing Foreword to the Special Issue of Journal of Marketing and Management
We would like to welcome you to this special issue of the Journal of Marketing & Management. This issue is dedicated to the market sensing field and the selected papers present practitioners' perspectives on this seminal topic. The aim of this publication...
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Market Sensing as a Tool for Fiction Authors
IntroductionWriting and publishing have changed considerably in the last few decades. With the advent of the Internet and social media, the process of finding, selecting and reaching a target reading market have undergone a technological metamorphosis...
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From Life and Practice: Simple, Complex, and Outrageous Observations on How Clients Sense the Environment
IntroductionWe are research suppliers, vendors, and futurists with more than forty years of experience in business environment research and product development. We are in the business of providing information to business to make better decisions. Thoroughly...
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Making Sense of Sensing Markets
IntroductionSummaryI was asked by the editor of this special issue to provide a perspective, based on my experience as a research supplier, on the challenges of market sensing in the real world. The assumption that there is a gap between marketer and...
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A Crack in the Foundation: Why SWOT Might Be Less Than Effective in Market Sensing Analysis
Market SensingMarket Sensing is the way organizations learn about their environment. In order to make effective decisions about products, services, prices, distribution channels, and promotional programs, business managers must have as clear an understanding...
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Vol. 5, No. 1, May

Relationship between Servant Leadership and Organizational Citizenship Behaviors: Review of Literature and Future Research Directions
IntroductionOrganizational citizenship behavior is a form of job performance. Orthodox definitions of job performance have restricted the construct to the simple coverage of task-related behaviors (Devonish & Greenidge, 2010). Broadly speaking, three...
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Environmental Factors and Measures That Affect the Success of International Strategic Alliances
IntroductionThe growth of International Strategic Alliances (ISAs) has significantly increased in the last two decades (1990s and 2000). A strategic alliance refers to an effective partnership between two or more firms which have agreed to involve in...
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Culture and Firm's CSR Engagement: A Cross-Nation Study
IntroductionAlthough the definition and measurement of corporate social responsibility (CSR) still vary in the extant literature, scholars have increasingly become aware of the CSR relevant issues for the past two decades (Campbell, 2007). Existing literature...
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A Conceptual Analysis of Market Orientation Philosophy in the Hospitality Industry of Nigeria
IntroductionThe origin of market orientation can be traced to one of the orientations that a company may have towards its target market popularly known as the marketing concept. This concept has been a cornerstone of the marketing discipline right from...
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An Overview of Marketing Means Used by Non-Profit Organizations: A Detailed Overview of NPOs Operating in the District of Elbasan
IntroductionAs the society changes, more attention is being focused on institutions that are making important contributions to the alleviation of human problems throughout the world; the nonprofit or voluntary sector (Salamon and Anheier, 1992). Studies...
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Enforcement Structure Enhance Board Performance in a Developing Economy
IntroductionAs a result of prevailing reported cases of unethical practices in corporate entities, attributable to poor governance and weak enforcement that led to many corporate failures; countries, multilateral organizations and professional bodies...
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The Mediating Influence of Job Satisfaction on the Relationship between HR Practices and Cyberdeviance
IntroductionThe Internet has been dubbed as the "double-edged" sword as it offers both benefits and detriments to the work lives. It has facilitated communication both within an organization and with other organizations, and has enabled employees to...
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Investigating the Significance of the 'Pay on Delivery' Option in the Emerging Prosperity of the Nigerian E-Commerce Sector
IntroductionElectronic commerce (e-commerce) refers to commerce or business conducted using the internet (Oguntunde & Oyeyipo, 2012). E-commerce enables consumers to be able to purchase products and services using internet technologies and its associated...
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Dimensions of Consumption Emotions: Turkish Consumers' Experiences
IntroductionAn extensive body of literature indicates that emotions are associated with marketing activities, including shopping, spending, recreation etc. Also, emotions are considered to be critical to make a decision about consuming behavior. Numerous...
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Vol. 4, No. 2, November

Hispanic Entrepreneurs: Moving Forward by Looking Back
IntroductionHispanics are the fastest growing demographic group in the United States. While the general U.S. population increased 9.9 percent from 2000-2010, the number of Hispanics in the U.S. increased 44.1 percent over that same time period. The proportion...
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The Misusage of Free Market Economy and Turkey Example
IntroductionNowadays, the free market economy has been applied in almost every country. The foundation of free market economy was laid mainly via classical economics. It was known to have started after Adam Smith's slogan of " Let them do, let them pass."...
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Application of Business Process through Talent Management: An Empirical Study
IntroductionThe rapid change in business globalization has developed huge challenges for an organization to maintain sustainable innovation and growth. The change in economic condition increases the interest of business process reengineering to sustain...
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The Effectiveness of Rebranding as a Comparative Study of Ghanaian Business Using the Principles of Corporate Rebranding
IntroductionBranding has become one of the most important strategic tools since its inception and adaptation. Branding has been applied to all kinds of commodities, institutions, personalities, and pets among others due to its effectiveness and contribution...
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An Overview of Marketing Means Used by Non-Profit Organizations: A Detailed Overview of NPOs Operating in the District of Elbasan
IntroductionAs the society changes, more attention is being focused on institutions that are making important contributions to the alleviation of human problems throughout the world; the nonprofit or voluntary sector (Salamon and Anheier, 1992). Studies...
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Vol. 4, No. 1, May

Services Marketing in Mixed Martial Arts, Developing Jiu Jitsu in Seoul, Korea
IntroductionAlthough they have their roots in Asian systems of combat, due to an assortment of factors martial arts have managed to enjoy a sort of rebranding and are now used to achieve a diversity of goals: self-defense, combat sports, physical fitness...
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Research on Himalayan Region Wine Industrial Cluster Innovation and Management
IntroductionWine, as an international alcoholic beverage, ranks second in production and consumption in the world. The industry is expected to sell almost 300 billion bottles of wine in 2014 (Marketline, 2012). The International Organization of Vine...
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The Effect of Culture on the Development of Entrepreneurs among the Hausa Ethnic Group in Northern Nigeria
IntroductionPoverty and lack of economic empowerment is preponderant among northern states in Nigeria. Adeniran (2013) asserts that the average poverty rate of the states in the North -West geopolitical zone remained the highest at 71.4 percent followed...
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Innovation and Competitiveness in SMEs: The Local Experience in San Luis Potosi, Mexico
IntroductionInnovation is the result of a complex process of existing thoughts that leads to new ideas within the same procedure, either in a form of products, services or production processes. Regarding competitiveness, nowadays it is critical to determine...
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The Factors That Influence Customer Behaviour in Housing Market in Tirana
IntroductionIn the Tirana, Albania housing market there are many factors that have to be taken into consideration before purchasing a house in the housing market. Therefore the objective of this paper is to identify and evaluate the importance of the...
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Moderating Effect of Individualism/collectivism on the Association between Service Quality, Corporate Reputation, Perceived Value and Consumer Behavioural Intention
IntroductionIt is presumed that one of the ways through which banks can handle competition effectively is by first knowing their customers' behaviour and then designing marketing programmes accordingly. Historically, retail banking is the backbone of...
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Shopping Centers, Retail Location, and Trade Area: The Case of Shopping Centers in Albania
Literature ReviewThe shopping center as a retail conceptAccording to ICSC (International Council of Shopping Centers), "a shopping center is group of retail and other commercial establishments that is planned, developed, owned and managed as a single...
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Vol. 3, No. 1, May

Servant Leadership as Employee-Organization Approach for Performance of Employee Citizenship Behaviors in the Nigeria's Electric Power Sector
IntroductionOCB is defined as employees' willingness to go above and beyond the prescribed roles that he or she has been assigned to do (Organ, 1990). Additionally, OCB behaviors are behaviors that are discretionary, not described by job definitions...
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Perceived Impact of Ingredient Branding on Host Brand Equity
IntroductionA brand is the identity of a specific product, service or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by...
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The Strength of the Employer Brand: Influences and Implications for Recruiting
IntroductionDemographic trends in most of the developed world are forcing companies to rethink their roles in the labour market. It is becoming more and more apparent that it is not the multiple candidates that compete for the same position in a company...
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A Comprehensive Study on ERP Failures Stressing on Reluctance to Change as a Cause of Failure
IntroductionEfforts to automate and improve business processes have been undertaken for over half a century. The first Materials Resource Planning (MRP) inventory management systems appeared in the 1950s. Mainframe computers were used to examine the...
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Vol. 2, No. 2, November

Linking of HR Strategy with Investor Satisfaction through Organizational Capabilities: An Empirical Study
IntroductionThe role of Human Resources function in firms has changed in parallel with the economic shift from agrarian to manufacturing to services and now to information. One factor in changing HR's role is increased reliance on knowledge workers....
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A Study on Replacement Attitude of Consumers towards Home Appliances
IntroductionConsumers are individ uals with likes and dislikes. When the preponderance of peop le in a particular group feel one way or another about a product, service, entity, person, place or thing, it is said to be a generalized consumer attitude...
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Comparative Study of Consumer and Marketer Perceptions in the Health Insurance Market
IntroductionMost of the developed countries, especially US and in Europe have established health insurance schemes that take care o f citizen's medical expenditure. However, a comparison of the health care spending patterns across the world vs that of...
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Indian Pharmaceutical Industry in the Product Patent Regime: An Analysis of Growth Determinants and Constraints
IntroductionIn the global pharmaceutical business, the Indian Pharmaceutical Industry (IPI) accounts for 10 per cent of the world's production by volume and 1.5 per cent in terms of value. Globally, this industry ranked third in terms of volume and fourteenth...
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Employee Engagement: A Research Study with Special Reference to Rane Engine Valve Ltd. (Plant - I), Chennai, India
PreambleEngagement at work was conceptualized by Kahn, (1990) as the "harnessing of organizational members' selves to their work roles. In engagement, people employ and express themselves physically, cognitively, and emotionally during role performances.The...
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Employee Engagement in Relation to Organizational Citizenship Behavior in Information Technology Organizations
IntroductionIn the current scenario, every organization is striving to increase its profits, impro ve the quality of goods and services, and improve customer satisfactio n with optimum resources. The IT Management has realized that having a strong brand,...
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Knowledge Workers Demography and Workplace Diversity
IntroductionThe concep t of workplace diversity refers to regarding and accepting each other's individual difference. It involves understanding that each individual is unique thus creating an environment that is co nd ucive and empowers the potent ial...
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An Empirical Study on Marketing Orientation Employed by Life Insurance Companies in Kerala, India
1. Background of the StudyGlobal meltdown provided some challenges to the Indian mark et. However, the huge potential of Life Insurance scenario in India is flourishing day by day. It is based on the demo graphic profile (young population), growth rate...
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Vol. 2, No. 1, May

The Application of Marketing Concept within Financial and Banking Industry of Countries in Transition. the Internal and External Factors.The Case of Albania
IntroductionThe process of change toward market economy and democracy, generally known under the term transition, includes radical changes in the context of ownership pluralism, market pluralism and pluralism of political system. Although these processes...
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Marketing Application within Ferry Lines in Albania
INTRODUCTIONIn their efforts to differentiate and diversify from competition, the companies in the service sector are developing yet unknown marketing and management models. Their competitive edge is that they provide services but in relation to achieved...
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Implementation of Customer Relationship Management in Albania Travel Industry: Its Overall Impact on Performance
INTRODUCTIONEurope is entering into the new economy, but little is understood about it beyond its disruptive potential - only that the transition phase from a post-industrial to a globally networked knowledge society is likely to take 20 or 30 years....
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An Empirical Investigation into the Costs and Benefits from Moving Up the Supply Chain: The Case of Ghana Cocoa
INTRODUCTIONThe cocoa industry in Ghana employs almost thirty percent of the labor force and makes up thirty percent of annual gross domestic product or Ghana's GDP (Amoah, 2008). To put the importance of the cocoa industry to Ghana in perspective, it...
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Managerial Aspects of Albanian Reality: Reflections and Directions for Foreign Organizations
INTRODUCTIONAfter the collapse of the dictatorship regime in 1991, Albania changed her behavio r becoming an open system. From a co llectivist or planned eco nomy the country changed toward a liberalist or market economy. Initially the business was in...
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Internal Marketing and Service Quality: The Case Study of Albanian Sea - Side Hotels
INTRODUCTIONCustomer research literature traditionally agrees that service quality is a measure of how well the service level delivered matches customer expectations. Delivering quality service means conforming to customer expectations on a consistent...
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Financial Crisis and Strategic Marketing: The Case of Mobile Communications in Albania
INTRODUCTIONThe impact of financial crisis has affected the consumers as well as business organizations (Ang et al., 2000). As a result, the manufacturers have adopted new marketing strategies in order to keep their market share; it doesn"t mean that...
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Vol. 1, No. 1, November

Factors Affecting Industrial Goods Buying Decision Making in a Manufacturing Company
INTRODUCTIONThere is no doubt that the industrial sector has been contributing significantly to the economic growth of Malaysia. This is evident from the Industrial Prod uction Index (IPI) of the country which rose from 136.3 in 2006 to 144.2 in 2007....
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Establishing the Feasibility of Using the Cocoa Futures Market for Risk Management by Sub-Saharan Cocoa Exporters
(ProQuest: ... denotes formulae omitted.)INTRODUCTIONAlthough cocoa futures markets provide price risk management opportunities for cocoa exporters in S ub-Saharan Africa (SS A), cocoa exporter participation in futures markets is low (Lence, 2009; Razzaque,...
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India's Trade with Asian Tigers
INTRODUCTIONThe term East Asian Tigers refers to the economies of Ho ng Kong, Taiwan, Singapo re, and South Korea. They are also known as Asia's Four Little Dragons. The four Tigers share a range of characteristics with other Asian economies, such as...
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Cost of Poor Quality in Public Sector Projects
INTRODUCTIONA project, irrespective of its size or magnitude, must be completed under three constraints -cost, time and scope" often referred to as the -Triple Constraints of Pro ject Management" (Deming-1986). The fourth dimension can be -Q uality";...
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