Journal of Contemporary Athletics

Articles from Vol. 10, No. 1, 2016

Examining Links between Participant Sport and Spectator Sport: A Case with Tennis Consumers
IntroductionSport consumers are often classified into two groups: (a) sport participants and (b) sport spectators. This is understandable as participant sport and spectator sport are the two major consumption activities in sport (Cohen & Avrahami,...
Nutritional Knowledge: Are Undergraduates Smarter Than High School Coaches?
IntroductionAn alarming trend in the United States is the use of nutritional supplements by young athletes. It has been estimated that between 42% and 56% of adolescents use dietary supplements (Kim & Keen, 1999; Krumback, Ellis, & Driskell,...
Quantifying the Use of Relationship Marketing Tactics in the National Basketball Association
The National Basketball Association (NBA), like all other professional sports, must be continually diligent to improve fan perceptions and generate revenues to survive and thrive in the highly competitive sports industry (Cousens, Babiak, & Slack,...
Rivalry among Teams and Conferences in Intercollegiate Athletics: Does a Conference Pride Phenomenon Exist?
IntroductionFor a long time fans of intercollegiate athletics have argued the merits of their favorite teams compared to rival teams and opponents within a conference and on the national stage. This can be explained by social identity theory (SIT), which...
Twitter Use by College Football Coaches: An Examination of the Football Bowl Subdivision
IntroductionCollege football is the main economic driver for the upper echelon of National Collegiate Athletic Association Division I athletic departments (Sanderson, 2013), with combined revenue from the top 15 earners among football programs surpassing...
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