The Journal of Consumer Affairs

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

Articles from Vol. 29, No. 1, Summer

A Comparison of Consumer Expenditures by Housing Tenure
One of the most important decisions a consumer makes is whether to rent or own a home. Although many articles have been written about selection of tenure (e.g., Henderson and Ioannides 1983; Li 1977; Stevens 1979), none found have discussed how tenure,...
Adult and Teenage Use of Consumer, Business, and Entertainment Technology: Potholes on the Information Superhighway?
The home and office of the 1990s has become a showplace for advances in computerized technology. Embedded computer chips are found in nearly every kitchen appliance, business machine, and entertainment device. Many children's toys are computerized. We...
Consumer Acceptance of Recombinant Bovine Growth Hormone: Interplay between Beliefs and Perceived Risks
Since 1920, it has been known that the naturally occurring bovine growth hormone (bGH) increases milk production in dairy cows. However, not until 1973 with the advent of recombinant DNA technology was it possible to produce synthetic bovine growth hormone...
Consumer Preferences for Safe Handling Labels on Meat and Poultry
USDA has long known that bacterial contaminants in meat and poultry are a major source of foodborne illness in the United States (58 FR 58922) and that most foodborne illness can be prevented by proper food handling (FSIS 1993). USDA's Food Safety and...
Consumer Reaction to a Risk/benefit/option Message about Agricultural Chemicals in the Food Supply
Food safety issues, particularly those related to the use of pesticides, have become a major public health concern in recent years. Controversies, marked by heated debates, have challenged public trust. Efforts by government regulatory agencies and industry...
Consumer Willingness to Pay for Seafood Safety Assurances
Over the past decade, consumers have become aware of the many benefits of seafood consumption. Concern for more healthy diets has led to increased levels of seafood consumption. In 1992, per capita consumption of seafood was 14.8 pounds, an 18.4 percent...
Economics of Automobile Leasing: The Call Option Value
Economic aspects of the consumer's decision whether to lease or purchase (by paying cash or financing) a new auto have been considered in several studies (Nunnally and Plath 1989; Patrick 1984; Scerbinski 1988). The comparison of leasing versus purchasing...
Middle-School Children's Sources and Uses of Money
Estimates of children's spending indicate they have growing economic power. Estimates range from $4.7 billion spent by children less than 15 years of age to $78 billion spent by children 12-19 years old (Graham 1988; McNeal 1990; Stipp 1988; Turner 1988)....
Quality, Choice, and the Economics of Concealment: The Marketing of Lemons
Significant progress has been made in researching quality and choice in well functioning markets. But immense resources have been devoted to matters like product differentiation or brand choices without a corresponding effort to issues that may be even...
Usefulness of Economics in Explaining Consumer Complaints
Despite a transparent connection between supply and demand of goods and services and consumer complaints, economists have lagged behind marketers in conceptualization and empirical estimation of complaint behavior of dissatisfied consumers, even though...
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