The Journal of Consumer Affairs

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

Articles from Vol. 40, No. 2, Winter

2006 Distinguished ACCI Fellow: Jeanne M. Hogarth: Presentation to Jeanne Hogarth by Jing Jian Xiao March 16, 2006
The group was coming back from dinner at the 1990 American Council on Consumer Interests (ACCI) annual conference in New Orleans. At the door to the hotel, a purse snatcher took off with Frankie Schwenk's purse. Without missing a beat, Jeanne Hogarth...
Are We Making the Grade? A National Overview of Financial Education and Program Evaluation
Many financial education providers still do not have a basic level of evaluation capacity and are unable to identify program outcomes and design effective evaluation instruments. It is difficult to propose a national evaluation strategy without a basic...
College Students' Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects
Despite the success of antismoking campaigns that aim to prevent young teens from smoking, this qualitative study provides strong evidence that different initiatives are needed for college students, particularly those who already smoke. When asked...
Depending on the Kindness of Strangers
Since the store is on the opposite side of town, the holiday gift certificate had been sitting for months. This meant that on a sunny spring day, I had an added excuse to ride my motorcycle home from the office via a slightly different route that took...
Gender Differences in Debt Repayment Problems after Divorce
Studies have shown that a growing number of divorced women were experiencing debt repayment problems during the 1980s. This study uses data from the Panel Study of Income Dynamics to (1) examine how debt repayment problems differ by marital status...
Promises, Promises: How Consumers Respond to Warranties in Internet Retailing
Past studies have shown that perceived risk is a critical determinant of purchase intention in non-store retailing contexts, including Internet retailing. Extant literature in physical retailing suggests that warranties can be a significant variable...
Robert O. Herrmann: 1932-2006
With Bob Herrmann's untimely and unexpected death on April 3, 2006, American Council on Consumer Interests (ACCI) lost an early and influential leader and a career-long good citizen of the association. The field of consumer affairs lost a pioneer in...
Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia
Every 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent "advocate" with his book The Secret Sales Pitch: An Overview of Subliminal Advertising. This paper reviews nearly 50 years of research...
The Allocation of Food Expenditure in Married- and Single-Parent Families
Differences in food expenditures in married- and single-parent families are examined using the Consumer Expenditure Survey Diary Component (1990-2003). Single parents, compared to married parents, allocate a greater share of their food budget to alcohol...
The Effect of Demographic, Economic, and Nutrition Factors on the Frequency of Food Away from Home
Food away from home, especially fast food, is often cited as contributing to obesity and other nutritional problems. This negative publicity can affect demand. Models explaining visits to table service and fast food restaurants are estimated, with...
The Influence of Individual Factors on the Effectiveness of Message Content in Antismoking Advertisements Aimed at Adolescents
An estimated 440,000 Americans die each year from smoking-related diseases. Almost 90% of smokers begin smoking before the age of 21. Each day, nearly 6,000 children under the age of 18 start smoking; of these, nearly 2,000 will become regular smokers....
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