The Journal of Consumer Affairs

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

Articles from Vol. 42, No. 1, Spring

2008 Distinguished ACCI Fellow: Julia Marlowe
Presentation to Julia Marlowe by Brenda Cude, Roger Swagler, and Anne Sweaney, April 19, 2007 Long-time American Council on Consumer Interests (ACCI) members may remember the 1977 Annual Meeting when Esther Peterson paid an unexpected visit to the...
2008 Distinguished ACCI Fellow: Sherman Hanna
Presentation to Sherman Hanna by Sharon DeVaney, April 19, 2007 Sherman Hanna was a long-haired, barefoot hippie MBA student in Cornell University's Business School back in 1970 when Professor Katey Walker in the College of Human Ecology needed...
How Do You Know That?
After four decades in business with a degree of success, Ben had some strong opinions. His views were often the results of research of some sort, though sometimes his research was not that sound. As he sat in the American-oriented Hong Kong hotel dining...
Measuring What Really Matters to Consumers
Virtually every major interest group except consumers has developed a ranking system or report card that can be used to galvanize the public and pressure policy makers for change. This article discusses the potential value of consumer-relevant indices...
No Pain, No Strain: Impact of Health on the Financial Security of Older Americans
This study uses data from the 2002 and 2004 Health and Retirement Study to investigate the impact that new and existing health problems have on the financial strain of older Americans. Two-period models are estimated for a series of financial ratio...
Potential and Pitfalls of Applying Theory to the Practice of Financial Education
Researchers are increasingly using interdisciplinary theory to bring rigor to the practice of financial education. Practitioners often do not see the value of the theory because it does not coincide with their observations of how people behave, and...
Recognizing Consumer Issues in DTC Pharmaceutical Advertising
As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a critical topic for consumer advocates, but the current body of literature falls short of providing practical guidance...
Remembering Luminary Leaders Stewart M. Lee and E. Scott Maynes
To live in the hearts we leave behind is not to die. --Thomas Campbell The American Council on Consumer Interests (ACCI) lost two notable leaders last year--Stewart M. Lee and E. Scott Maynes--whose significant and unique contributions created...
The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics
Choosing how to best invest for retirement is one of the most important decisions a consumer can make. Unfortunately, this can be an especially challenging task given the current financial information disclosure environment. The objective of this research...
Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest
While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of...
What Am I Drinking? the Effects of Serving Facts Information on Alcohol Beverage Containers
Excessive alcohol consumption is associated with numerous adverse health conditions and is the third leading cause of preventable death in the United States. Unlike manufacturers of most other packaged food and beverage products, alcohol beverage producers...
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