The Journal of Consumer Affairs

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

Articles from Vol. 36, No. 2, Winter

2002 Distinguished Fellow of the American Council on Consumer Interests
Presentation to John. R. Burton by Robert N. Mayer April 5, 2002 John Burton is an ACCI fellow not so much for his considerable contributions to ACCI and our profession but for who he is. Getting to know this stoic New Englander with the strong...
2002 Distinguished Fellow of the American Council on Consumer Interests
Presentation to Robin A. Douthitt by Karen P. Goebel April 5, 2002 It is an honor to welcome Robin A Douthitt as the 31st Distinguished Fellow of the American Council on Consumer Interests, this most prestigious award presented by ACCI. You...
An Experimental Assessment of the Effects of Two Alcoholic Beverage Health Warnings across Countries and Binge-Drinking Status
In recent years, alcohol-related problems on college campuses have been well documented. This research examines how two different alcoholic beverage health warnings placed on the label of a fictitious brand of beer influence alcohol-related risk...
A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content
Current conceptions of consumer information do not consider types that may dilute or detract from facts available to consumers about products and services. The article discusses the nature and incidence of such antifactual content, identifies research...
Colston E. Warne Lecture: Consumers and Consumerism in America Today
These remarks were delivered on April 5, 2002, at the Annual Meeting of the American Council on Consumer Interests, in Universal City, California. It's a special privilege for me to deliver the Colston Warne Lecture because of my own personal,...
Comparative Price Advertising: Believe It or Not. (Bits, Briefs, and Applications)
Advertisers' attempts to enhance consumers' perceptions of the value of a deal by using comparative price advertisements, in which they implicitly or explicitly compare the selling price to some suggested reference price, is widespread. Rare is...
Consumers' Use of Credit Cards: Store Credit Card Usage as an Alternative Payment and Financing Medium
This paper investigates consumers' use of store-issued credit cards with particular attention to their function as an alternative payment and financing medium. Using 1998 Survey of Consumer Finances data, the researchers found that credit availability...
Information You Can't Use. (Editorial Postlude)
Regardless of the consumer protection problem described in our term papers, the students in our 1975 graduate course mentioned "consumer information" as a major part of the solution. Deceptive car loan terms, misprescribed pharmaceuticals, or fraudulent...
Jury Decisions and Awards in Personal Injury Lawsuits Involving Foodborne Pathogens
A study of food poisoning jury verdicts in 32 states (1988-1997) revealed that plaintiffs won awards in food poisoning jury trials 31% of the time, and received a median award of $25,560. Multivariate analyses were performed to examine the effects...
Libraries in a Bind: Ownership versus Access. (Bits, Briefs, and Applications)
A recent wave of corporate mergers and acquisitions has shaken the sleepy world of academic journal publishing. Despite being notoriously unprofitable as businesses, academic publishers have become profit centers, even attractive takeover targets....
Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages
Most of the research conducted on the effectiveness of public service announcements has focused on improving internal characteristics of advertisements, such as message design and appropriate targeting. Scant research has been conducted on PSA effectiveness...
Will Consumers Pay a Premium for Eco-Labeled Apples?
Farmers and other producers are responding to consumer concerns about pesticides by creating new marketing opportunities for products grown with environmentally sound practices. The eco-label analyzed in this study is certified by The Food Alliance...
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