The Journal of Consumer Affairs

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

Articles from Vol. 36, No. 1, Summer

Absolute and Relative Consumption of Married U.S. Households in 1960 and 1996: The Cleavers Meet the Taylors
Consumer Expenditure Survey data for 1960 and 1996 are used to examine the real consumption of single-earner and dual-earner households. Both real consumption quantities and budget shares of consumption categories were found to differ by household...
Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions
The use of Internet seal of approval programs has been touted as an alternative to potential legislation concerning consumer-related online privacy practices. Questions have been raised, however, regarding the effectiveness of such programs with...
Shopping from a List: International Studies of Consumer Online Experiences. (Bits, Briefs, and Applications)
In response to the growth of online shopping, consumer groups from around the world participated in two mystery shopping exercises. These exercises, conducted during the Christmas holiday seasons or 1998 and 2000, involved buying a variety of products...
Slapping Down Dangerous Information
After reading the first draft of my book Adventures in Misplaced Marketing (2001), the publisher insisted that I disguise or otherwise hide the names of the companies whose practices I ridiculed or otherwise criticized. I could make fun of one presidential...
Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures
This paper uses a hierarchical decision process model, uses of information, and a theory of consumption values as a strategic framework for evaluating the general failure of intervention strategies for teenage smoking initiation. Extremely high...
The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations
Communication is the critical process of diffusion of technological innovations, yet there is little research in the consumer behavior literature investigating how communication affects consumers' decision to adopt technological innovations. This...
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