Computers in Libraries

Monthly magazine provides library information technology news and practical application.

Articles from Vol. 18, No. 8, September

Anatomy of a Marketing Campaign
Margo Jarvis is the public information coordinator for the Cumberland County Public Library and Information Center in Fayetteville, North Carolina, as well as head of the Community Relations Department. She holds a B.A. in Communications/Mass Media from...
CD-ROM Is Still Rollin' Along: Pass It On!
In this issue, Margo Jarvis explains the nuts and bolts of how they market CD-ROM and electronic information in North Carolina Libraries--and there's more to market all the time. This is reflected in the recently published Multimedia and CD-ROM Directory...
CD-ROMs for Travel Planning
Is there life for travel-related CD-ROMs now that the Web has spoiled us rotten with current information about airlines, airfares, train and bus schedules, hotels, bed-and-breakfast facilities, driving directions, road maps, and city maps covering all...
Mad about Marketing
I really am mad about library marketing--in both senses of the word. I'm mad about it as in, "I'm crazy about it!" and I'm mad about it as in, "I'm angry about it!" Let me explain: When I'm not busy being the managing editor of this magazine, I am busy...
Marketing Future Libraries
Eric Lease Morgan works in the Department for Digital Library Initiatives of the North Carolina State University Libraries in Raleigh. His e-mail address is eric_morgan@ncsu.edu, and his home page is at http://wwwlib.ncsu.edu/staff/morgan. As of late,...
New Equipment, New Building, New Image: A Marketing Success Story
Christine Doyle is the director of public relations and marketing for the Rochester (New York) Public Library and Monroe County Library System. She was responsible for coordinating all public relations, marketing, and advertising efforts for this recent...
PEOPLE & PLACES.8/vv18/pp80(1)/lLEEST19980911/tPEOPLE & PLACES
The board of trustees of OCLC Online Computer Library Center has named Robert L. "Jay" Jordan as president and chief executive officer. Jordan was formerly president, new business development, for Information Handling Services (IHS) Group in Englewood,...
Research Libraries Initiate Scholarly Publishing Collaboration
Laverna Saunders edits the Internet Librarian section of Computers in Libraries and is the dean of the library, instructional and learning support at Salem State College, Salem, Massachusetts. Her e-mail address is saunders@noblenet.org. The Association...
Savvy Selling Solutions for the School Media Center
Denise R. Wiltsee has been at Cherry Hill High School West in Cherry Hill, New Jersey, for 23 years, and has served as a media specialist, department chairperson, and district media program coordinator As an advocate for using technology to deliver,...
Thinking outside the Book: Marketing for Staying Power
Traditionally, September is National Library Card Sign-Up Month. During this month every library has the opportunity to publicize its services and register new patrons. Since our focus for this issue is marketing, I suggest that you visit the American...
Using the Web to Market the Library
Janet L. Balas is library information systems specialist at Monroeville (Pennsylvania) Public Library. She can be reached by e-mail at jbalas@telerama. lm.com or balasj@clpgh.org. Technology has crept into the library in many ways in the last few years....
What's New in the Library Automation Arena?
Marshall Breeding is the technology analyst for the Jean & Alexander Heard Library at Vanderbilt University. He is editor in chief of Library Software Review and has edited or authored several books on library technology and Internet-related topics....
Will the Paper Trail Lead to the E-Book?
Michael Schuyler is the systems librarian for the Kitsap Regional Library System in Bremerton, Washington. His e-mail address is michael@linknet.kitsap.lib.wa.us. A few years ago a colleague of mine at the Washington State Library, Jan Walsh, coined...
Your Attention, Please! Marketing Today's Libraries
Beth Carpenter is electronic resources librarian for the Outagamie Waupaca Library System in Appleton, Wisconsin. She received her M.A. in library and information science at the University of Iowa in Iowa City, Iowa. Her e-mail address is bcarpent@owls.lib.wi.us...

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