Consumers' Research Magazine

Consumers' Research Magazine is a magazine specializing in Marketing topics.

Articles from Vol. 84, No. 3, March

Airlines Get Mixed Review on Customer Service
In 1999, the Air Transport Association (ATA) and its member airlines agreed to implement 12 customer service promises (see box on page 29). These promises, constituting the "Airline Customer Service Commitment" (the Commitment), were a response to...
A Primer on `Mad Cow' and Related Diseases
State of the Science The following article provides some reassuring perspective and instructive, if a bit technical, background on so-called mad cow disease and its risk to humans. Drawn from a recent report by the authoritative Council for Agricultural...
Are Hair Chemicals Safe for You?
It's never a good sign when the hairdresser panics. That's what happened to Barbara Cabrera-Avila, 38, when she returned to the salon about six weeks after having her hair straightened a couple of years ago. The cause for alarm: several bald spots...
Better Teenage Drivers
Have you ever noticed how your driving, over familiar terrain anyway, can seem almost autonomous. Even in relatively heavy traffic you steer and brake without thinking; like breathing, your mind and body react to what you see without conscious effort....
Buyer, Beware
In a 1999 nationwide consumer survey, nearly 12 million Americans acknowledged using herbal dietary supplements. Some 12% of them reported that they had experienced adverse reactions. Since 1993, the Food and Drug Administration (FDA) has received...
Consumer Notes
GM Sues Over Electric Car General Motors has filed a lawsuit seeking to invalidate California's requirements for automakers to sell zero-emission cars, reports The Wall Street Journal. The automaker charges that the California Air Resources Board,...
Consumer Tips
Auto Repair When you need your car fixed, how do you make sure that you don't fall victim to an unscrupulous auto mechanic? According to uslaw.com, you can protect yourself from unwarranted or excessive charges by taking a few precautions. First,...
How Auto Safety Devices Bring New Risks
Expecting Too Much? Vehicle manufacturers around the world are spending large sums of money to develop sophisticated new safety devices. Anti-lock brakes were one of the first. Within the next five to 10 years, adaptive cruise control, collision...
Internet Shopping-Cashless
For years pundits have predicted that the digital age would usher in the paperless office and the cashless society. But computers have led to more paper, not less. And though getting cash may be more convenient with computerized ATMs, the need for...
Is Your Inkjet Printer A Fire Hazard?
If you use an inkjet printer in your home, you may soon read alarming stories that inkjet printers are fire hazards. The National Association of State Fire Marshals (NASFM), which represents the top fire safety officials in all 50 states, has charged...
New Dietary Advice: Science Or.?
The public assumes that official dietary recommendations result from scientific data and impartial evaluations. Not necessarily. Many food policies are established by committees whose judgments may be formed more by their economic interests than scientific...
Regulation Review Time
Secretary of Health and Human Services Tommy Thompson has announced that the implementation of new medical privacy rules issued by the Clinton Administration will be delayed until April 14. Secretary Thompson says the delay was caused by an oversight...
Take Care of Your Wheels!
Alloy wheels--common on today's cars and even trucks--are a lot like trophy wives. They look great but are extremely high maintenance. If not taken care of regularly and proper]y, they will discolor, stain and do for the general appearance of your...
The Consumers' Observation Post
EDIBLE FILMS MADE FROM FRUIT AND VEGETABLES can add shelf-life and "tantalizing" new flavors to lightly processed foods, such as cut produce, the U.S. Department of Agriculture's Agricultural Research Service reports. An ARS food technologist developed...
The Green Thumb
Q. I was told clay pots are better for houseplants than plastic ones. Is that true? A. Half the water given plants in clay pots evaporates directly through the walls of the pot; but glazed pots or plastic types lose no water through the walls. Plants...
Why Natural Gas Problems Loom
This past winter, millions of consumers got a particularly nasty reminder of how free market forces work--in the form of unusually large natural gas bills in their mailboxes. The U.S. Department of Energy estimated that heating an average home in the...