Consumers' Research Magazine

Consumers' Research Magazine is a magazine specializing in Marketing topics.

Articles from Vol. 78, No. 6, June

Air Travel Update
Southwest Airlines continues to bring Washington, D.C.-area travelers a taste of low-fare competition, although the spread of this type of service throughout the East no longer looks promising. (See "Cheaper to Fly than to Drive?" CR, August 1994.) ...
Calculate Your Monthly Energy Costs
Do you know how much you spend on hot water, appliances, lighting, and other household conveniences each month? Understanding the relative amounts you spend on different items is a good first step to reducing your monthly energy bill. To accomplish...
Fever Blisters and Canker Sores
Millions of Americans are afflicted with fever blisters or canker sores. In fact, 45% to 80% of American adults have had at least one bout with fever blisters, and about 20% of Americans are susceptible to recurring canker sores, according to the National...
How Pesticides Help Prevent Cancer
"The problem...is whether any of the chemicals we are using in our attempts to control nature play a direct or indirect role as causes of cancer. In terms of evidence gained from animal experiments we shall see that five or possibly six of the pesticides...
Is Preventive Medical Care Worth the Cost?
There is perhaps no issue in medicine that appears to have been so definitively answered as has the need for preventive medicine. After all, the money and life-saving potential of preventive care is as old as the hills. Nearly everyone grew up learning...
New Food Labels Mislead
The new food label is intended to offer more information to help consumers make intelligent choices. Although the amount of information on labels has been expanded, some information about fats and oils is misleading. Two types of fatty acids--the components...
Pearl Jam's War on Reality: Is Ticketmaster a Monopoly?
The lawsuit initiated last spring by the rock band Pearl Jam against Ticketmaster has once again brought antitrust laws into the limelight. Time magazine has called the legal battle "Rock 'n' Roll's Holy War." According to Pearl Jam, Ticketmaster is...
Plans to Invest for Retirement
One of the best ways to build a fortune is to take advantage of one (or more) of the tax-favored retirement plans that are available to tax-payers in the Internal Revenue Code. The trend in America today is for individuals to take responsibility for...
Scammers Target Hard-to-Sell Land
Arapidly growing real estate scam that guarantees to find buyers for difficult-to-sell properties has defrauded sellers nationwide of more than $15 million in advance marketing fees, realty licensing officials report. A group representing the 50 state...
What You Should Know about Auto Leasing
The decision to purchase a new vehicle can be the second largest financial decision a consumer makes, and this decision has become more complicated recently as consumers must grapple with the choice of whether to buy or lease their vehicles. It is expected...
Where's There's Smoke
For the better part of two decades, newspaper editorials and anxious fire chiefs have been alerting us to the dangers of fireworks. Front-page horror stories vividly remind us that children are maimed and sometimes killed by this holiday pastime. Op-ed...