Business Communication Quarterly

This journal provides articles and reviews on business communication, including its interdisciplinary, international and organization perspectives.

Articles from Vol. 66, No. 1, March

ABC Publications Award Winners for 2002
FRIGHTENING, STELLAR, anybody could do it anytime. These are some of the words used to describe this year's award-winning publications by ABC Publications Board representatives during a session at the association's Annual Convention in Cincinnati....
Analysis Report Project: Audience, E-Writing, and Information Design. (My Favorite Assignment)
WHEN BUSINESS STUDENTS are asked to explain whether a Website is effective or not, they often lapse into vague generalities and abstract qualifiers. Since many of these students will soon become entry-level managers with some connection to an organization's...
Big i/Little Hyphen
WORDS MATTER. That's an easy call for anyone teaching business communication, and for lots of other people as well. Especially for dictionary writers and editors, the spelling of words matters, which brings me to the central issue of this editorial:...
Business E-Mail: Guidelines for Users
ALTHOUGH E-MAIL is an essential communication medium in business today, many businesspeople and business students take it casually and fail to realize its full potential. It's easy to assume that since e-mail can be produced quickly and easily, readers...
Companies Can Apologize: Corporate Apologies and Legal Liability
Discussions of corporate apologies frequently suite or imply that apologies create legal liabilities for the apologist and, therefore, that corporate attorneys routinely recommend against apologies. A review of formal ("block letter") and common law...
Concluding with a Synthesis. (My Favorite Assignment)
THE FINAL CLASS PERIOD in a business communication course can be used to draw together the concepts and practices of good business communications by having students role-play a business problem scenario that requires them to make interrelated business...
In This Issue: Grading and Assessment of Student Writing. (Focus on Teaching)
ALTHOUGH GRADING is undoubtedly at or near the top of our "to do" lists, it is not the recurrent nature of this task that prompted the topic for this column. As the articles in this journal testify, business communication as a discipline has been changing....
Remarkable or Modest? the Role Played by Culture in Advertising. (My Favorite Assignment)
ONE OF THE PROBLEMS we have to solve in teaching our students is how to make their classroom activities relevant to the world around them and, wherever possible, to provide them with assignments in their final year of studies that both prepare them...