Business Communication Quarterly

This journal provides articles and reviews on business communication, including its interdisciplinary, international and organization perspectives.

Articles from Vol. 63, No. 3, September

Assessment. Website News
In June 2000 I noted that "assignments represent the unit of measurement for the delivery of instruction." To that end, we publish our popular "My Favorite Assignment" pieces (you'll find three in this issue) as well as articles describing teaching...
Communication Training in Two Companies
COMMUNICATION EDUCATORS strive to learn what colleagues are doing in the classroom and what businesses say they need in order to improve teaching skills and to insure students are provided the skills necessary for success after graduation. In today's...
Exploring "Responsibility" in Advertising: Health Claims about Dietary Supplements
RESPONSIBILITY IN ADVERTISING is a concept students need to understand. To help them do so, I focus a collaborative research assignment on the health claims made for dietary supplements. Rationale for the Topic Why this topic? There are several...
Finding a Way to Teach Cultural Dimensions
TEACHERS OF UNDERGRADUATE and graduate courses in business communication and trainers who are involved in trying to explain the impact of culture on business interactions keep looking for a better way. Hofstede's colossal study (1981) of IBM employees...
Perception Is the Thing: Presenting Variant Worldviews in the International Business Communication Classroom
Two assumptions underlie the teaching of international business communication. First, perceptual variations exist within a country, and they sharpen even more across countries and cultures. International business communication students nee to be aware...
Professionals and Professors: Substance or Style?
To determine what aspects of writing are most important in a business context, previous researchers have often surveyed business professionals as well as business faculty. We recently took a different approach. We asked business professionals to critique...
The "Build-the-Box" Lesson
INGENIOUS PRODUCTS are flooding the market in today's innovative world, promising to bring convenience to the average consumer. However, many products' most productive features still remain a mystery to that consumer (i.e., programming the VCR). Much...
The Medium Is Not the Message
ACCORDING TO A POPULAR APHORISM, we cannot stop the inevitable progress of time; we can only hope to shape its direction. And distance education, whether or not it is the technological tsunami predicted by Toffler, is definitely the wave of the future....
The Third Wave: A Position Paper
ALVIN TOFFLER, in The Third Wave, characterizes the modern age as a "swirling phantasmagoria," marked by an unprecedented acceleration. The First Wave, agriculture, spanned thousands of years, while the Second Wave, industrialization, encompassed centuries....
"The Wreck": Meeting the Needs of the Audience
THE INTENDED AUDIENCE must be known for a writer to develop any effective business communication. Though "audience analysis" dates back at least to Aristotle (Ede, 1984), the concept is by no means axiomatic among novice writers. Most students recognize...
Using Experiential Learning Theory and the Myers-Briggs Type Indicator in Teaching Business Communication
As more emphasis is placed on groupwork in business environments, management students need to be aware of the psychological underpinnings of communication. They also benefit from understanding how people learn because they are likely to have to incorporate...
Writing across the Accounting Curriculum: An Experiment
To improve the writing skills of accounting students, we developed a structured writing effectiveness program across three junior level courses in the accounting major: tax, cost, and financial accounting. Writing counted for approximately five percent...