Ethnology

This quarterly journal covers a wide range of cultural and social anthropology and its cross-section specializations.

Articles from Vol. 33, No. 1, Winter

"Edutaining" Children: Consumer and Gender Socialization in Japanese Marketing
A common Japanese expression asserts, "ko wa takara," (children are treasures). Japan's earliest poetry anthology, the Manyoshu, compiled in A.D. 753, expresses the sentiment as, "a treasure which excels everything else, could there be anything equal...
Legitimacy, Coercion, and Leadership among the Sursurunga of Southern New Ireland
Local leadership in southern New Ireland, as in many places in Papua New Guinea, is instantiated in big men. Big men, who lack formal office, recruit and maintain political and economic support by presenting themselves as legitimate leaders. By "legitimate"...
Personal Names as Narrative in Fiji: Politics of the Lauan Onomasticon
In every society, proper names, as well as all words that are being used to make reference to a specific object rather than a class or category, are a point of contact between the language and the local, concrete reality of the world. Culturally specific...
Sources of Variation in Ethnographic Interview Data: Food Avoidances in the Ituri Forest, Zaire
Traditionally, ethnographic researchers have relied heavily on the interview as a method of collecting data (Bernard 1988:203). This prevalence of interviewing is not just characteristic of anthropology: "Certairnly, the survey-interview is the best-known...
The Problem of Mute Metaphor: Gender and Kinship in Seaboard Melanesia
This article examines how genealogical relationships are differentially expressed by women and men. In particular, it analyzes five paired sets of kinship data that were collected in a Melanesian society during the early 1980s. These data support the...

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