Journal of Broadcasting & Electronic Media

A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.

Articles from Vol. 45, No. 4, Fall

Across the Divide. (Book Review)
Social scientists studying children and media have traditionally drawn upon processes and effects research, cognitive and developmental psychology, family studies, socialization, communication law and policy, and marketing research. However, over the...
Daytime Television Talk Shows and the Cultivation Effect among U.S. and International Students
Cultivation analysis is one of the more influential research traditions that has examined the long-term effects of television viewing. The typical cultivation study begins by identifying the most recurrent and stable patterns in television content,...
Explicating Sensationalism in Television News: Content and the Bells and Whistles of Form
Sensationalism in journalism has been discussed with much fervor over the past decade. Carl Bernstein characterizes one pole of this public debate when he refers to sensational journalism as public discourse turned into a kind of news "sewer" which...
Gender Roles on Prime-Time Network Television: Demographics and Behaviors
Previous research of television programming has shown that males and females have often been portrayed in stereotypical ways. Coinciding with the modern feminist movement in the 1960s, a primary concern has been the treatment of female characters....
How Global Does It Get? the Teletubbies in Israel
This study sought to determine how interpretations of Teletubbies, a program designed for very young viewers and broadcast internationally, is contextualized within local frameworks. An analysis of interviews with 44 mothers and experts revealed themes...
Product Placement in Brazilian Prime Time Television: The Case of the Reception of a Telenovela
Product placements are commercial insertions within a particular media program intended to heighten the visibility of a brand, type of product, or service. These insertions are not intended to break away from the narrative but to be an integral part...
The Impact of Television and Directions for Controlling What Children View. (Book Review)
Television programming has the power to inform, to guide, to persuade and to cause audience members to react with a variety of emotions. This power is both extolled and condemned by viewers, critics, and researchers. From its earliest days, researchers...
The Relationship of Perceived Beer Ad and PSA Quality to High School Students' Alcohol-Related Beliefs and Behaviors
Research has shown that adolescence is a time of experimentation, a developmentally normal activity that can put a teen in danger of engaging in activities such as date rape and alcohol-impaired driving (Baumrind, 1985; Kumpfer, 1986; Yamaguchi &...
Tough Guys: The Portrayal of Hypermasculinity and Aggression Televised Police Dramas
Countless studies have addressed the issue of the portrayal of women in the media, with many finding evidence of stereotypes and narrow roles that may have damaging effects on audience members' notions about gender. However, the issue of the portrayal...

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