Journal of Broadcasting & Electronic Media

A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.

Articles from Vol. 47, No. 2, June

Does Audience Skepticism of the Media Matter in Agenda Setting?
In recent years, audience trust in the mainstream news media has been declining (Kiousis, 2000; Liebeskind, 1997). For example, Gallup polls found that the percentage of the public saying with a "great deal" or a "fair" amount of "trust and confidence"...
Environmental Concern, Patterns of Television Viewing, and Pro-Environmental Behaviors: Integrating Models of Media Consumption and Effects
The study of media and the environment is long standing within the field of mass communication, with researchers examining media treatment of the environment from a wide range of epistemological and theoretical perspectives. Empirical studies typically...
Epilogue to the Quiz Show Scandal: A Case Study of the FCC and Corporate Favoritism
The House Subcommittee investigating the television quiz shows reached its denouement when Charles Van Doren testified in early November 1959. Over a year earlier, several quiz show contestants revealed that the publicly beloved programs were "rigged."...
Homosexuality on All My Children: Transforming the Daytime Landscape
Erica Kane's daughter is gay! (Greenlee Smythe, All My Children, November 2000) When resident villainess Greenlee Smythe uttered the above line of dialogue, ABC's All My Children entered uncharted territory for daytime television. By revealing that...
Is the Mainstreaming Effect of Cultivation an Artifact of Regression to the Mean?
About twenty years ago the media effects model known as cultivation theory, originating from and advocated by George Gerbner and his associates of the Annenberg School for Communication, came under a series of attacks from Paul Hirsch (1980; 1981a;...
Low Television, High Fidelity: Taste and the Gendering of Home Entertainment Technologies
The enemy of this decade does not come from below. His is neither the face of the ogre over the edge, nor of the ghost behind the window pane. In the muted melodrama of the current sociology, the inhuman does not invade. It sits in the living...
Television Exposure and the Public's Perceptions of Physicians
Early research on television's portrayals of medical doctors indicates that television presents physicians in a very positive manner (Gerbner, Gross, Morgan, & Signorielli, 1981; Gerbner, Morgan, & Signorielli, 1982; Kalisch & Kalisch,...
The History of "Travelers": Recycling in American Prime Time Network Programming
In order to maintain acceptably large audiences for their programming, broadcast networks have long had to negotiate the fine line between innovation and familiarity, balancing new concepts and characters against audience comfort and recognition. At...
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