Journal of Broadcasting & Electronic Media

A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.

Articles from Vol. 42, No. 4, Fall

Anti-Abortion Advertising and Access to the Airwaves: A Public Interest Doctrine Dilemma
When the anti-abortion television commercials were broadcast first in the spring of 1992, one editorial writer warned that a new era for national political advertising had begun ("A `shock ad' plague," 1992). Since that time, pro-life candidates for...
Building a Set of Standards for Use of Regression in the Journal of Broadcasting & Electronic Media
I have examined the last five years of the Journal of Broadcasting and Electronic Media (Journal), specifically with an eye toward those articles using regression. (They all use "multiple regression," so I'll just call it "regression.") What's common...
Counting the House in Public Television: A History of Ratings Use, 1953-1980
A spate of recent scholarship on the contemporary crisis in public broadcasting has highlighted the economic, political and technological challenges faced worldwide by non-commercial broadcasters (Avery, 1996). Within this mediascape critics have noted...
Gender Differences in Pre-Adolescent Reactance to Age-Categorized Television Advisory Labels
Age-categorized television advisory labels, modeled after the MPAA film advisory codes, were implemented in January of 1997. Since implementation, the labels have been the source of controversy between child advocacy groups, entertainment industry...
Identifying Patterns of Ethical Sensitivity in TV News Viewers: An Assessment of Some Critical Viewing Skills
Recently, some media ethics scholars have recommended that more attention be paid to the behaviors and responsibilities of TV audience members in their role as news consumers in a democratic society (Peters & Cmiel, 1991; Voakes, 1997). Most media...
Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites
The World Wide Web is a networked hypertext system containing digitized texts, audio, and visual data (Snyder, 1996). Fueled by increasing promotion in mass media and the popularity of online services (Internet World, 1997; Maddox & Mehta, 1997),...
The Utility of Home Computers and Media Use: Implications of Multimedia and Connectivity
The adoption of home computers has been slower than the diffusion of television and videocassette recorders, probably due to computers' higher cost and complexity (Dutton, Rogers, & Jun, 1987). However, since 1984, the number of households with...
The V-Chip in Canada and the United States: Themes and Variations in Design and Deployment
In the mid-1990s, both Canada and the United States introduced policy instruments to address concerns about the effects of violent television programs on children. The policy instruments of each country focus on labeling television program content....
Understanding Internet Adoption as Telecommunications Behavior
The ongoing convergence of telecommunication media presages a "communications" or "information" revolution that is based on collecting, storing, processing and communicating information. At the center of these converging media lies the Internet, which...