Journalism and Mass Communication Quarterly

Founded in 1924, the Journalism and Mass Communication Quarterly is a professional journal that covers research in journalism and mass communication. The journal has an audience of over 5,000 readers. The Association for Education in Journalism (and) Mass Communication publishes the journal quarterly. Dan Riffe is the journal's Editor. Ted Pease is the Book Review Editor.

Articles from Vol. 86, No. 1, Spring

Agenda Setting and Agenda Melding in an Age of Horizontal and Vertical Media: A New Theoretical Lens for Virtual Brand Communities
This study tests agenda-setting theory and the agenda-melding hypothesis in the context of brand actors and virtual brand communities. The aggregate attribute agendas of brand-controlled communications, news media content, and a virtual brand community...
Assimilation and Contrast Effects in the Priming of Asian American and African American Stereotypes through TV Exposure
This study applied theoretical propositions of the assimilation and contrast perspectives of social psychology to investigate the effects of exposure to TV portrayals of Asian Americans on judgments regarding Asian and African Americans. Experimental...
Booknotes
If we are doomed to repeat history because we've forgotten what went before, then some of the new titles on this issue's JMCQ bookshelf will serve as overdue dope-slaps for lessons we've left unheeded - on war, economics, religion, the social role of...
Ethnography
Many qualitative studies in journalism and mass communication research draw on ethnographic methods that originated in anthropology and sociology. These methods involve studying people within their own cultural environment through intensive fieldwork;...
Gender Mainstreaming in International News: A Case Study of the Inter Press Service
From 1994 to 1999, the global news agency Inter Press Service (IPS) implemented a gender mainstreaming policy in its newsrooms. This study examined organizational changes and news coverage that IPS advocated, as well as methods employed to bring about...
How Public Relations Professionalism Influences Corporate Social Responsibility: A Survey of Practitioners
This national survey (N=289) explored how public relations practitioners' professionalism is associated with their attitudes toward corporate social responsibility (CSR). Results showed that practitioners with high professionalism have more positive...
"Identity"
"What roles do mass communication content and processes play in the development and maintenance of individual and collective identity?" has been an implicit question underlying a great deal of social science research. "Identity" is at the core of early...
Media, Celebrities, and Fans: An Examination of Adolescents' Media Usage and Involvement with Entertainment Celebrities
This study examines how adolescents' involvement with entertainment celebrities mediates media effects on personal values and subjective well-being. A survey of 621 adolescents aged from 11 to 18 years old in Singapore showed that the three aspects of...
Newly Released
Advancing the Story: Broadcast Journalism in a Multimedia World. Debora Halpern Wenger and Deborah Potter. Washington, DC: CQ Press, 2008. 352 pp. $57 pbk. ISBN: 978-0-87289-463-1.Advertising 2.0: Social Media Marketing in a Web 2.0 World. Tracy L. Tuten....
News Values, Media Coverage, and Audience Attention: An Analysis of Direct and Mediated Causal Relationships
This study examined causal relationships among news values, media coverage, and audience attention. News values-deviance and social significance-for 104 news events were measured. Then, media coverage of and audience attention to the events were obtained...
Surviving Sherman's March: Press, Public Memory, and Georgia's Salvation Mythology
General William Tecumseh Sherman's 1864 "March to the Sea," a devastating Civil War campaign, inspired "salvation stories" that have become part of collective memory in Georgia. These stories recall not what Union soldiers destroyed, but what was saved...
The Relationship between Editorial and Advertising Content about Tobacco and Alcohol in United States Newspapers: An Exploratory Study
Using a nationally representative sample, this study examined the possible relationship between amount of alcohol and tobacco advertising and related news-editorial content. This study found less tobacco and alcohol advertising in newspapers than did...
Uncertain Rights: Student Speech and Conflicting Interpretations of Morse V. Frederick
In Morse v. Frederick, the U.S. Supreme Court ruled that public schools can prohibit speech "that can reasonably be regarded as encouraging illegal drug use." This article studies lower federal court opinions that have interpreted the Supreme Court's...
What Is the War on Terror? Framing through the Eyes of Journalists
This study explored the War on Terror framing process through interviews with journalists at USA Today, testing the presumption that, because frames are organizing principles whose manifestations extend beyond the level of content alone, journalists'...
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