Irish Journal of Management

A journal of articles covering inter-disciplinary and multi-disciplinary perspectives in modern organizational management issues.

Articles from Vol. 32, No. 1, 2012

An Integrative Approach to Leader Development: Connecting Adult Development, Identity, and Expertise
An Integrative Approach to Leader Development: Connecting Adult Development, Identity, and Expertise David Day, Michelle M. Harrison and Stanley M. Halpin New York: Routledge, 2009'Without theory, there is no touchstone for making informed, scientifically...
Club 2.0: Investigating the Social Media Marketing Strategies of Nightclubs in the Midlands and West of Ireland
ABSTRACTSocial media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by nightclubs in the midlands...
Collective Creativity by Design: Learning from an Italian Fashion Design Company
ABSTRACTDeveloping collective creativity is viewed as a critical capability needed to sustain competitiveness within a variety of industries. The fashion design industry, with its seasonal cyclic demand, requires intense creativity over a short time...
Multimarket Contact Posture and Non-Price Competition: A Firm-Level Test of Forbearance Parameters
ABSTRACTMultimarket contact (MMC) research is driven by the mutual forbearance hypothesis, which holds that firms confronting one another in multiple markets tacitly collude. Existing work emphasises price-related dependent variables however, begging...
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing UsabilUy Problems
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing UsabilUy ProblemsSteve KrugBerkeley, California: New Riders, 2009INTRODUCTIONRocket Surgery Made Easy is Steve Krug's follow-up companion to his 2000 book Don't Make Me Think, and...
The Semiotic Conception of Brand and the Traditional Marketing View
ABSTRACTThe purpose of this article is to further develop the use of the semiotic resources in the field of brand management by exploring some key traditional marketing concepts against the backdrop of the semiotic theory of representation. Within the...
Venture Capital in Ireland in Comparative Perspective
ABSTRACTThis paper assembles the most comprehensive set of data available to offer a comparative perspective on venture capital in Ireland. The paper charts the emergence of the sector and the co-evolution of the demand and supply sides of the market....