The Agricultural Education Magazine

The Agricultural Education Magazine publishes articles on instruction leadership, supervision, and curriculum development in agricultural education in the United States and other countries.

Articles from Vol. 82, No. 2, September/October

Branding for Agricultural Education
What is branding, and just what does it have to do with agricultural education?As an effective instructor of agricultural education, you may have no idea what "branding" means to a corporate authence. And, if you do know the term, you may not believe...
Brand Loyalty: What Happends When Experiences Allow Perceptions to Change?
Pairs of students enthu- siastically wash, groom and maneuver through obethence commands with dogs they train as therapy dogs for people with special needs. Teams of students work together to complete as- signed tasks as part of their own school-based...
Did You Know?
When agriculturally inclined people hear the word "branding," visions of cowboys, horses, ropes and camp fires fill our heads. But branding has been used as a method to identify ownership and markterritoryforthousandsofyears.Branding livestock has been...
Is Your Agricultural Program Branded for Success?
Starbucks. McDonald's. Target and Wal-Mart. Ford, Chevy and Toyota. John Deere and Caterpillar. It doesn't take long for images of these American icons to enter our thoughts when we see their logos. They each have brand power, a strong reputation with...
Meet Harry Boone-Editor, the Agricultural Education Magazine 2010-2012
Dr. Harry Boone has devoted the majority of his professional career to agricultural education. After graduating from West Virginia University with a degree in Agricultural Education, he spent nine years as a high school agricultural education teacher...
"Mom, Did You Lowball the Ice Cream Again?"
Funny what marketers and writers are doing these days for commercial advertising. What once was a competition between brand names has now become a reflection of tighter economic times. All of the morning news shows and years of blind tests have finally...
Name Brand Education
On the rare occasion I visit the grocery store, I find myself overwhelmed with the variety of choices presented. Within each food group is an array of similar products competing for a coveted spot in my cart. It could take me days to make a decision...
The Long-Term Benefits of Promotional Branding: NOT Just a Flash in the Pan!
The long-term benefits of promoti onal branding: Not just a flash in the pan! Every good journal article that I have ever read includes a "views you can use" section. Since my thoughts on Program Branding are limited to my experiences in the same program...
What "Branding" Do Students in Your Agricultural Education Experience?
What "Branding" Do Stu- dents in Your Agricultur- al Education Experience? Are your students immersed in learning experiences that develop skills which can be turned into marketable conversations with employers? Have you ever asked yourself that question?...
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