Journal of Electronic Commerce Research

Publication focuses on topics related to electronic commerce, including their theoretical foundations, infrastructure, and core enabling technologies.

Articles from Vol. 18, No. 2, 2017

From Offline Healthcare to Online Health Services: The Role of Offline Healthcare Satisfaction and Habits
1.IntroductionDue to the rapid development of information technologies and the huge demand for medical services, it is increasingly popular to deliver health services through the Internet [Hardey 2001; Kvedar et al. 2014]. Many Internet-based platforms,...
Platform Licensing for Electronic Commerce Ecosystems
(ProQuest: ... denotes formulae omitted.)1.IntroductionThe internet with its scalability and simplicity has created many e-commerce ecosystems that are powered by complementary effects. In such ecosystems, we usually observe supporting complementary...
Social Networks: Usage Intensity and Effects on Personalized Advertising
1. IntroductionThe advent of globalization, the emergence of innovative information and communication technologies as well as the spread of the Internet have all increased the use of available online-services [Hofacker and Murphy 2009; Ma and Agarwal...
The Role of Regulatory Fit in Virtual Brand Communities
1. IntroductionA virtual brand community (VBC) is an important platform through which marketers and retailers can influence consumer decision-making via sociological mechanisms as opposed to economic processes [Dholakia et al. 2004; Horng 2016; Keng...
The Roles of Customer-Brand Relationships and Brand Equity in Brand Extension Acceptance
(ProQuest: ... denotes formulae omitted.)1.IntroductionThe global e-commerce market continues to expand annually. According to market research firm eMarketer, worldwide consumers spent approximately $1.7 trillion (USD) online in 2015, and online purchases...
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