International Journal of Business and Society

A biannual journal of scholarly works in business and economics. Published by University Malaysia Sarawak.

Articles from Vol. 10, No. 2, December

Capabilities Differentials as Sources of Sustainable Competitive Advantage
ABSTRACTThe aim of this study is to measure the sustainability of Malaysian private colleges/institutions' competitive advantage by adopting the concept of capabilities differentials. Extensive literature review has been made to discuss the concept of...
Identifying Dimensions of Tourist Satisfaction for a Cultural Destination: The Case of Longhouses in Sarawak (Borneo)
ABSTRACTCultural heritage sites are important tourist attractions for many tourism-oriented countries worldwide. As for Sarawak in Borneo, the traditional longhouses have been one of the key selling points of the in-bound tour operators nationwide and...
Marketing and Online Advertisement: An Overview of Legal Implication in Malaysia
ABSTRACTIn the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C). However, the raging use of...
Online Corporate Brand Images and Consumer Loyalty
ABSTRACTIt has been suggested that the website of a company should be considered as a means to strengthen the image of the brand. Recent online branding literature (Supphellen and Nysveen, 2001; de Chernatony and Christodoulides, 2004; Stuart and Jones,...
The Application of Choice Experiments in the Analysis of Visitors' Preferences for Ecotourism Facilities and Services in Redang Island Marine Park
ABSTRACTThis paper estimates the visitor's' preferences of ecotourism facilities and services in the Redang Island Marine Park (RIMP) by using choice experiments (CE). Personal interviews were conducted with a total of 298 visitors of RIMP. The visitors...
The Impact of Trade Liberalization on Developing Countries' Trade Balances with Industrial and Developing Countries: An Econometric Study
ABSTRACTThis paper examines the impact of trade liberalization on the merchandise trade balance for a sample of developing countries that have adopted trade liberalization policies. The impact is differentiated according to the destinations and origins...
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