International Journal of Business and Society

A biannual journal of scholarly works in business and economics. Published by University Malaysia Sarawak.

Articles from Vol. 11, No. 2, December

Consumer Satisfaction, Dissatisfaction and Post-Purchase Evaluation: An Empirical Study on Small Size Passenger Cars in India
ABSTRACTThe primary purpose of this study is to explore the performance of different attributes in automobiles in giving satisfaction to the consumers by comparing the same performance with the performance of the product attributes when it was brand...
Testing Real World Advertisements Language Cues Impact on Dominant and Non-Dominant Ethnic Groups: Comparing Malays and Indians in Malaysia
ABSTRACTThis paper sets out to extend current knowledge on targeted advertising effects by noting consequences on attitudinal and behavioral reactions on a real world advertisement campaign by Malay and Indian respondents. It uses Malay and English language...
The Consequences of Relationship Satisfaction among Car Dealers: A Look at Malaysian Automobile Industry
ABSTRACTWith the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factors in relationship marketing and channel theory. In the area of business relationships, relationship satisfaction is viewed as...
Uparqual: The Development of an Urban Park Satisfaction Measurement Scale
ABSTRACTThe tourism industry is experiencing rapid growth and Malaysia is, in turn, encouraging domestic tourists. Hence, providing quality leisure experiences to tourists is important, since it will lead to increased frequency of visits, as well as...
Wagner's Law versus Keynesian Hypothesis in Malaysia: An Impressionistic View
ABSTRACTThis article refreshes the inter-relationships between government spending and economic growth in Malaysia. The contribution of this article provides a better understanding of the application of Keynesian and Wagnerian hypotheses in the following...
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