International Journal of Business and Society

A biannual journal of scholarly works in business and economics. Published by University Malaysia Sarawak.

Articles from Vol. 13, No. 3, 2012

Achieving Flexibility in Service Operations Using the Rigid Flexibility Framework: An Exploratory Study
ABSTRACTThis article explores the potentiality of applying the rigid flexibility model to a service setting. The rigid flexibility model was originally developed to explain factors that determine flexibility in a manufacturing environment. Collins and...
Corporate Rebranding and the Effects on Consumers' Attitude Structure
ABSTRACTCorporate rebranding is a frequently reported rebranding strategy in business press which challenges the elementary marketing theory and principles. Despite the high costs and unsure outcomes, empirical research on the impacts of corporate rebranding...
Current and Capital Account Interdependence: An Empirical Test
ABSTRACTThe interrelation between the current and capital accounts of the balance of payments is widely recognised in the literature, but the nature of that interdependence is not well understood. This study uses two empirical specifications to test...
Developing a Framework of Success for the Foodservice Industry in Malaysia
ABSTRACTFoodservice establishments must place a high priority on understanding the growing markets resulting from rapid urbanization and rising numbers of tourists. This industry has a huge impact on the economy but significantly affected by customers'...
Relationship between Brand Knowledge and Brand Rewards, and Employees' Brand Citizenship Behavior: The Mediating Roles of Brand Commitment
ABSTRACTDespite the growing popularity of the concept of internal branding in aligning employees' brand behavior, little is known on the relationship between internal branding practices and employees' brand behavior. The dearth of research in this area...
Serving the Local Community Customers: Evidence from Multi-Cultural Malaysia
ABSTRACTThis paper explores the relationships among service quality, trust, communication effectiveness, customer satisfaction and customer loyalty in public service delivery. This paper hopes to understand the service quality in service delivery of...
The Evaluation of Five-Star Hotel: A Case in Iran
ABSTRACTTourism industry is one of the major factors in the economy of many countries. Iran with historical culture and natural attraction has a good standing in tourism industry. Selecting the most appropriate hotel is a concern for travelers which...
The Relationship between Motivations and Actions in Corporate Social Responsibility: An Exploratory Study
ABSTRACTThis paper examines the Corporate Social Responsibility (CSR) motivations and actions in twenty-five selected teaching cases. We develop a literature-based research framework used to classify the research findings of our study and enable a direct...
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