International Journal of Business and Society

A biannual journal of scholarly works in business and economics. Published by University Malaysia Sarawak.

Articles from Vol. 19, No. S1, 2018

Adventure Tourism in Kampar, Malaysia: Profile and Visit Characteristics of Domestic Visitors
1.INTRODUCTIONAdventure tourism is a growing niche and is becoming a popular activity among tourists. This is because tourists are increasingly looking for new kinds of vacation experiences (Lötter, Geldenhuys, and Potgieter, 2012). There are three main...
Community Participation in Tourism Microenterprises among Amanah Ikhtiar Malaysia Borrowers in Semporna, Malaysia
1.INTRODUCTIONTourism industry comprises of many varied network of micro, small and medium sized enterprises (SMEs). Most of the tourism services are delivered through micro and small enterprises usually family run establishments (World Tourism Organization...
Conceptualizing Environmental Literacy and Factors Affecting Pro-Environmental Behaviour
1.INTRODUCTIONMost Malaysian students today are expected possess some knowledge of both local, as well as global environmental problems. Through efforts in formal and non-formal education, many adults and students are aware of the loss of rainforests,...
Conflicts to Consensus: Stakeholder Perspectives of Tioman Island Tourism Sustainability
1.INTRODUCTIONTourism is an important sector to Malaysia due to its economic contributions (UNWTO, 2010). The beauty of the marine resources and beaches attract a great number of visitors to Malaysia (Yusoff, Shariff, & Gopinath, 2006). Due to the...
Factors Affecting Users' Perception towards Conservation of Biodiversity in Matang Mangrove Forest Reserve (Mmfr), Perak, Malaysia
1.INTRODUCTIONPerception may influenced by two essential steps of elements for response and recognition towards the stimulus and elements of sensory experience. These beliefs and perceptions are influenced by judgments, prior experience, knowledge and...
Factors Influencing Perceptions of Local Community on 'Kelulut' Honey as Agrotourism Product
1.INTRODUCTIONAccording to the Third National Agricultural Policy (1998-2010), agro tourism is an activity that maximizes the use of farm settings and environment, as well as to promote hospitality. In Malaysia, agricultural areas and activities have...
Factors Influencing Residents' Attitude towards Marine Resource Utilization in Tun Sakaran Marine Park, Malaysia
1.INTRODUCTIONSempoma district is located in the southeast coast of Sabah (4°29'N 118°37'E) in the Celebes Sea, and borders with Kalimantan to the South and Mindanao to the East. It covers 7,680 square kilometers with 49 islands scattered around its...
Factors Influencing Visitors' Evaluation of Service Quality in Giant Panda Conservation Centre (Gpcc), Zoo Negara
1.INTRODUCTIONAccording to United Nations World Tourism Organization's (UNWTO, 2014) definition, "tourism is an activity of social, cultural, and economics, which involve the movement of people away from their ordinary surroundings to other places, destinations,...
Inclination towards the Use of Technology among Rural Women Entrepreneurs in the Agriculture Sector
(ProQuest: ... denotes formulae omitted.)1.INTRODUCTIONThe Oxford Dictionary defines technology as "the study and use of science for practical tasks in industry, business, etc." (Oxford, 2011). In other words, technology can be defined as a technique,...
Indicators of Governance of Marine Ecotourism Resources: Perception of Communities in Pulau Perhentian, Terengganu
1.INTRODUCTIONThe Tunku Abdul Rahman Park in Sabah was gazetted as a marine park in 1974, then in 1994 it was established as the first Marine Protected Area (MPA) in Malaysia. The park covers an area of 50 sq kilometres comprising five islands. At present,...
Perception of Local Communities on the Indicators of Governance in Tanjung Piai National Park
1.INTRODUCTIONAs mangrove management experience increases, planners and developers will recognize the potential for multipurpose use without sacrificing its ecosystem's integrity. This broader perception of the potential economic and social benefits...
Recreational Use of Urban Green Space in Malaysian Cities
1.INTRODUCTIONA large number of studies, especially in Western countries, have looked at how green spaces are used for recreational purposes (e.g. Chiesura, 2004; Sanesi and Chiarello, 2006; Arnberger, 2006; Neuvonen et al., 2007; Schipperijn et al.,...
Visitors' Level of Awareness on Safety Instructions at Giant Panda Conservation Centre (Gpcc), Zoo Negara, Malaysia
1.INTRODUCTIONLing, Ramachandran, Shuib and Afandi, (2014), mentioned that tourism is significantly involved in a nation's economy and it has greatly related with the national and regional growth or development. Thus, tourism contributes in few ways...
Visitors Travelling Time Cost for Ecotourism at Matang Mangrove Forest Reserve
(ProQuest: ... denotes formulae omitted.)1.INTRODUCTIONMangrove is a natural resource and public good, rich with biodiversity. Mangroves are woody plants that can be found to grow above sea level between land and sea, in tropical and sub-tropical latitudes...
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