Journal of Services Research

Publishes articles on service marketing, service operations, service human resources and organizational design, and more.

Articles from Vol. 5, No. 1, April-September

An Analytical Study of the Teaching Methods at Affiliated B - Schools in Hyderabad and Secunderabad
In the present era a lot of focus is on wider accessibility of higher education in management and a need continuing relevance of courses and quality assurance. The world of business is changing very fast. From a predominance of owner - management enterprises,...
Corelates of Service Quality in Banks: An Empirical Investigation
In search of competitive advantage, business organizations are placing more focus on service quality. Research has shown that high service quality contributes significantly to profitability and productivity. In addition, knowledge of the costs and benefits...
Metamorphosis of Marketing Financial Services in India
The Financial Service industry in India has grown tremendously particularly after eighties. Number of new services and products like credit cards, ATMs, consumer finance, mutual funds, dematerialization, factoring, securitization, credit rating, leasing,...
Seamless Enterprise Computing Using Enterprise Application Integration (Eai)
Enterprise computing has undergone a remarkable evolution in recent past. Emphasis on easy availability of data to customers and efficient management of applications within an enterprise has lead to the need of integrating and automating applications...
Service Quality: Revisiting the Two Factors Theory
The present paper is based on the findings of the ongoing Ajmer Experiments. Ajmer Experiments are quasi-experiments that inquire into the consumer evaluation of service quality. The paper presents the two factors' theory of the author. The paper suggests...
Soft Policy Instruments for Inducing Industrial Innovation in a Service-Oriented Economy: A Comparative Analysis of the Vision System and University System
Under the new paradigm characterized by a shift from an industrial economy to a service-oriented economy that emerged in the 1990s the role of soft policy instruments as Japan's vision system inducing industrial innovation has become crucial. However,...
Sources of Small and Medium Enterprises Excellent Business Performance in a Service Oriented Economy
Under the paradigm shift from an industrial economy to a service oriented economy that emerged in the 1990s, while Japan has been experiencing the "lost decade," certain manufacturing industries as electrical machinery and automobile have been maintaining...
Structural Equation Modeling of Factors That Influence Consumer Internet Purchase Intentions of Services
The objective of this study is to investigate factors that influence Internet purchasing. A model to explain the influence of different factors is developed based on the Theory of Reasoned Action and empirically tested through a survey. Respondents indicated...
The Capacity Utilization of an Airline and Its Impact on Cost
In the present business environment, many airlines in the world are facing financial problems due to their poor capacity utilization resulting from the lack of demand. In view of uncertainty about future demand, it is not easy for airlines to adjust...