Journal of Services Research

Publishes articles on service marketing, service operations, service human resources and organizational design, and more.

Articles from Vol. 9, No. 2, October-March

Aesthetic Labour in India: Locating and Mapping the Mind of the Practitioners-An Application of Chaid Algorithm
Aesthetic labour represents a state of discriminatory practice, based on accent, gendered body shape and language, modulated voice, scripted expression, and other suitable body attributes of employees, often observed in the hospitality and retail sectors....
Defining and Measuring the Effect of Service Quality in Selection of a Mutual Fund in Indian Context
Mutual funds are those kinds of services which have heterogeneity at maximum level. For example Reliance mutual fund has almost same tax planning features as Birla sun life mutual fund. So perceiving service quality becomes more tiresome task for customer...
Effect of Deceptive Advertising on Claim Recall: An Experimental Research
Consumers recall or use different criteria to evaluate a brand. This study intends to find out if false claims are recalled more often than true claims in an advertisement. The present study attempts to achieve this objective by using a modified version...
Fusing "East and West" for High-Profitable Resilient Structure in Mega-Competition: A Lesson from Shin-Etsu Chemical's Global Co-Evolution Strategy
Confronting dynamic change in external circumstances amidst mega-competition, high-technology firms have been pursuing a high-profitable resilient structure for their survival. This is particularly the case for Japanese chemical industry firms, which...
Hybrid Management of Technology toward a Service-Oriented Economy: Co-Evolutionary Domestication by Fusing East and West
Japan's high-technology miracle in the industrial society up until the end of the 1980s prompts the postulate that co-evolutionary dynamism between innovation and institutional systems is decisive for an innovation-driven economy and also that Japan...
Job Satisfaction of University Teachers: An Empirical Study
Teachers are the pillars of the society, who help students to grow to shoulder the responsibility of taking their nation ahead of others. They desire security, recognition, new experience and independence. When these needs are not fulfilled they become...
Mission Statements- a Study of Intent and Influence
Businesses like ships have destination, crew members and course. Getting the behaviors of diverse people coalesce around a central theme is a major challenge for the top management. In this context vision and mission statements have emerged as strategic...
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