Journal of Services Research

Publishes articles on service marketing, service operations, service human resources and organizational design, and more.

Articles from Vol. 15, No. 1, 2015

An Investigation into Recent Trends and Challenges of Accounting 'Climate Instruments'
INTRODUCTIONThe main aim of this paper is to analyse the accounting policies and the challenges that arise for firms and investors in reporting, measurement and disclosure of 'climate mitigation assets' or 'climate instruments'. The evolving climate...
Antecedents of Mobile Number Portability in Indian Telecommunication Sector
INTRODUCTIONRegulatory, structural, and technological factors have significantly changed the Indian Telecommunication sector in the post liberalization era. Regulatory changes have reduced or eliminated barriers to cross-border expansion, and created...
Effects of Entrepreneurial Orientation ON BUSINESS PERFORMANCE: A STUDY OF SSIS IN LUDHIANA
INTRODUCTIONEntrepreneur plays an important role in promoting economic development and growth. Literature in the strategic management reveals that there are various strategic orientations that can be pursued by an organisation, for e.g., entrepreneurial...
Examining Risks with Outsourcing Decisions: A Case Study
intRODuctiOnSoftware development projects on implementation provide the much needed infrastructure to support operations, and management decision-making in an organization. However they are prone to schedule and cost over-runs, and very often fail to...
Polio Eradication: Overview of Social Mobilization through Behavior Change Communication Mix and Interpersonal Communication in India
INTRODUCTIONAccording to WHO Vaccine Preventable Diseases: Monitoring System 2012 Global Summary, India had only 1 case of Polio in the year 2011, as against 42 in 2010 (UNICEF, 2012). And then India was no longer a polio-endemic country. On Saturday,...
Primary Bank as a Measure of Brand Loyalty: An Empirical Study in Indian Retail Banking Context
INTRODUCTIONAt a time of intensive competition, rising profit pressures and evolving customer demands, banks are striving to achieve customer loyalty. Lots of importance is placed by commercial banks to increase loyalty. Banks are realizing that increased...
Remarkor: Relationship Marketing Orientation on Local Government Performance
INTRODUCTIONRecent Public Management literature has suggested the usefulness of service marketing and relationship marketing (RM) (e.g. Osborne 2010; Osborne, Radnor and Nasi 2013), whilst the subject of marketing orientation has been developed over...
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