Ivey Business Journal Online

Bimonthly journal publishing scholarly articles written by business management professionals.

Articles from November/December

Best Practices: Customer Relationship Management
No one company has written the book on CRM. And rightly so, says this author, whose examination of how companies practice this much-talked about discipline led him to develop comprehensive guidelines for enhancing a company's returns from CRM....
Channel Vision: Getting Your Channels Right
Marketers have never been more challenged to find the right mix of channels. Seeing the choices clearly will make that challenge less daunting. This author has sound advice for developing clear channel vision. Very few areas of business have undergone...
Ethics and Competency: The Market Forces Boards to Take a Longer View
Legislation and regulations definitely can ensure higher standards of governance, but the most effective and compelling force may be the market itself, especially in this era of newfound investor empowerment. For some time now, we have been hearing...
Implementation: There's More to Innovation Than Great Ideas
Managers can not only make innovation work, they are the only ones who really can make it work. Instead of accentuating their limitations and looking to or hoping that someone else will implement their ideas, managers need look only to themselves. Most...
Insiders or Outsiders: Who Should Have More Power on a Board?
Most parties today agree that outsiders should hold the balance of power on a board. Perhaps so, but there is also a third way, write these authors, who suggest that insiders and outsiders should have equal power. The issue of who should have more power...
It Takes Systems, Not Serendipity: A Blueprint for Building a Disruptive-Innovation Engine
Management in established companies may lack the zeal and fervour of their counterparts in startups. But by embracing disruptive innovation, managers in incumbents can make even nearbehemoths as nimble and fertile as any venturecapital backed start-up....
Merging Brands: Designing the Post M&A Portfolio
Successful business mergers demand successful brand mergers. If they are to succeed, managers need to be aware that there are different types of mergers and strategies and to identify the one that will work best. The scenario is one that has been played...
The Effective Leader: Understanding and Applying Emotional Intelligence
Emotional intelligence can be misunderstood and misrepresented. But the bottom line is that the manager who can think about emotions accurately and clearly may often be better able to anticipate, cope with, and effectively manage change. Emotional...
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